Katarzyna Danilewicz

Critic
DISC Type : C

Head of Sales Channels at Reckitt

Warsaw, Mazowieckie, Poland

Overview

Katarzyna Danilewicz is the Head of Sales Channels at Reckitt, overseeing strategy for discounters, hypermarkets, and convenience stores. Her career includes progressive key account management roles at Reckitt and foundational experience in customer and channel marketing at Mars. She holds a Magister degree from the University of Lodz.

Personality Overview

Objective Thinker

Information Seeker

ROI Driven

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Sales Channel Strategy
Her current role focuses on managing and developing strategies for diverse retail channels, including discounters, supermarkets, and convenience stores.
Key Account Management
She has a strong background in this area, having held roles as Senior and Group Key Account Manager, specifically managing relationships with discounters and drugstores.
Trade Marketing
Her experience at Mars as an Activity Development and Junior Channel Manager demonstrates her expertise in both modern and traditional trade marketing.

Media Appearances

Katarzyna has no verified media appearances

Work History

4-2025
Head of Sales Channels at Reckitt
11-2023 - 3-2025
Group Key Account Manager at Reckitt
7-2022 - 10-2023
Senior Key Account Manager at Reckitt
6-2018 - 6-2019
Activity Development Manager (Customer Marketing) at Mars
1-2017 - 5-2018
Junior Channel Development Manager at Mars

Education

2009 - 2014
Magister (Mgr) from University of Lodz
2011 - 2012
Erasmus from Instituto Politécnico do Porto

More Information

Social Presence :

Prographics :

Exp : 10 Location : Warsaw, Mazowieckie, Poland Job Level : Mid-senior Designation : Head of Sales Channels at Reckitt
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Insights For Selling To Katarzyna

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katarzyna is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Katarzyna

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Katarzyna move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Katarzyna take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Katarzyna

Personality Compatibility


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