Adam Watkins

Observer
DISC Type : ic

Director - Northern Europe at Chainguard

London Area, United Kingdom

Overview

Adam Watkins is the Director of Northern Europe at Chainguard, bringing over 13 years of experience in enterprise software. An alumnus of Oxford Brookes University, he specializes in software supply chain security, data-driven insights, and building sales teams. Colleagues have described him as astute and technically aware.

He rapidly scaled his commercial sales team at Okta from 3 to 13 people within his first 5 months in a leadership role.

Personality Overview

Curious

Value Driven

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Software Supply Chain
His current role as Director at Chainguard and his professional headline are focused on software supply chain security.
AI-driven Analytics
Stemming from his recent tenure as RVP at ThoughtSpot, where he was involved with products like their autonomous AI analyst.
Go-to-Market Strategy
He has spoken about the importance of focusing on key markets and leveraging channel partners effectively rather than using a "spray-and-pray" approach.

Media Appearances

Adam has no verified media appearances

Work History

5-2025
Director - Northern Europe at Chainguard
8-2022 - 5-2025
Regional Vice President, Commercial & Emerging Enterpise (EMEA) at ThoughtSpot
6-2021 - 8-2022
Regional Director, Commercial (EMEA) at ThoughtSpot
8-2019 - 6-2021
Director of Commercial Sales at Okta, Inc.
2-2019 - 7-2019
Enterprise Sales, UK&I at Okta, Inc.

Education

2008 - 2011
Bachelor of Science from Oxford Brookes University
2001 - 2008
Education details unavailable from Reeds School

More Information

Social Presence :

Prographics :

Exp : 12 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Director - Northern Europe at Chainguard
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Insights For Selling To Adam

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Build rapport, it will come handy to handle hard questions later
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adam is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Adam

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Adam move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Adam take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Adam

Personality Compatibility


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