Adi Edekar in

Adi Edekar

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Founder & CEO at Letty
📍 San Francisco, California, United States

Adi Edekar is the Founder and CEO of Letty, a company focused on automating the real estate industry. A finance graduate from the University of Auckland, his background includes consulting at Deloitte and a record-breaking tenure as a Growth Strategist at JCDecaux, where he hit his annual sales target in just three months.

Outside of his entrepreneurial ventures, Adi has a significant background in high-level sports. He was a former professional cricketer in New Zealand, where he served as a captain for his club and was a high-performing player, setting club records.

Unique fact: Adi holds an all-time club record for scoring 931 runs in a single cricket season.

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Experience
5 Years
Current Role
Founder & CEO
Job Level
Leadership
Location
San Francisco, California, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Adi cares about

Real Estate Automation
As the Founder and CEO of Letty, he is currently building technology to automate busywork for property managers and reshape the real estate industry.
Startup Growth Strategy
He previously built growth strategies for notable startups like Synthesia and incident. io while at JCDecaux and founded his own consultancy to help startups scale.
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Career

Work history

11-2025
Founder & CEO
Letty
10-2025
Founder in Residence
Entrepreneurs First
10-2024 - 10-2025
Senior Growth Manager - Nurture
JCDecaux UK
7-2021 - 6-2024
Founder & CEO
Media Gurus New Zealand
1-2021 - 6-2022
Advisory Analyst
Deloitte
In the press

Media appearances

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Education
Bachelor of Commerce
University of Auckland
Education details unavailable
Saint Kentigern
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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