Adi Edekar

Wildcard
DISC Type : csi

Founder & CEO at Letty

San Francisco, California, United States

Overview

Adi Edekar is the Founder and CEO of Letty, a company focused on automating the real estate industry. A finance graduate from the University of Auckland, his background includes consulting at Deloitte and a record-breaking tenure as a Growth Strategist at JCDecaux, where he hit his annual sales target in just three months.

Outside of his entrepreneurial ventures, Adi has a significant background in high-level sports. He was a former professional cricketer in New Zealand, where he served as a captain for his club and was a high-performing player, setting club records.

Unique fact: Adi holds an all-time club record for scoring 931 runs in a single cricket season.

Personality Overview

Friendly But Slow

Requires Proof

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Real Estate Automation
As the Founder and CEO of Letty, he is currently building technology to automate busywork for property managers and reshape the real estate industry.
Startup Growth Strategy
He previously built growth strategies for notable startups like Synthesia and incident. io while at JCDecaux and founded his own consultancy to help startups scale.
Go-to-Market Planning
His experience includes developing and implementing GTM strategies for New Zealand startups, helping them with marketing, planning, and international product expansion.

Media Appearances

Adi has no verified media appearances

Work History

11-2025
Founder & CEO at Letty
10-2025
Founder in Residence at Entrepreneurs First
10-2024 - 10-2025
Senior Growth Manager - Nurture at JCDecaux UK
7-2021 - 6-2024
Founder & CEO at Media Gurus New Zealand
1-2021 - 6-2022
Advisory Analyst at Deloitte

Education

Bachelor of Commerce from University of Auckland
Education details unavailable from Saint Kentigern

More Information

Social Presence :

Prographics :

Exp : 5 Location : San Francisco, California, United States Job Level : Leadership Designation : Founder & CEO at Letty
URL has been copied!

Insights For Selling To Adi

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adi is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Adi

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Adi move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Adi take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Adi

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.