Aditi Arya in

Aditi Arya

Questioner · DISC type c
Marketing Strategy Intern at PUMA Group
📍 Delhi, India

Aditi Arya is a growth marketer and MBA candidate at MICA, specializing in applying psychological principles to enhance sales and marketing strategies. Her experience includes roles as a Marketing Strategy Intern at PUMA Group and a Sr. Business Development Strategist, where she leveraged her unique background to drive business outcomes.

She possesses a deep intellectual curiosity about human behavior, cognitive biases, and the psychology behind decision-making. Her writings explore why consumers often cannot articulate their true motivations, highlighting a passion for understanding the deeper drivers of human action beyond surface-level data.

Unique fact: Aditi believes that while data can lie, consumers always do, emphasizing the need to understand psychology over relying solely on surveys.

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Experience
2 Years
Current Role
Marketing Strategy Intern
Location
Delhi, India
Personality Overview

How Aditi shows up

Systematic
Not Easily Convinced
Cautious & Analytical

They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Priorities

Topics Aditi cares about

Psychology in Sales
Her core professional focus involves using her background in psychology to deeply understand customer needs and motivations, moving beyond traditional sales tactics.
Neuromarketing Principles
She actively applies concepts like loss aversion and negative framing in her work, citing a 15% increase in email campaign performance from these techniques.
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Career

Work history

4-2025 - 6-2025
Marketing Strategy Intern
PUMA Group
5-2024 - 6-2024
Growth Marketing Intern
Loop Subscriptions
11-2020 - 7-2023
Sr. Business Development Strategist
Thermodyne Engineering systems
In the press

Media appearances

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Education
6-2024 - 5-2026
Master of Business Administration - MBA
MICA | The School of Ideas
7-2016 - 7-2019
Bachelor of Arts - BA
Indraprastha College For Women
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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