Aditi Arya
Login to view DISC.Aditi Arya is a growth marketer and MBA candidate at MICA, specializing in applying psychological principles to enhance sales and marketing strategies. Her experience includes roles as a Marketing Strategy Intern at PUMA Group and a Sr. Business Development Strategist, where she leveraged her unique background to drive business outcomes.
She possesses a deep intellectual curiosity about human behavior, cognitive biases, and the psychology behind decision-making. Her writings explore why consumers often cannot articulate their true motivations, highlighting a passion for understanding the deeper drivers of human action beyond surface-level data.
Unique fact: Aditi believes that while data can lie, consumers always do, emphasizing the need to understand psychology over relying solely on surveys.
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