Aditya Agarwal

Questioner
DISC Type : c

Founder at Santic Co

Gurugram, Haryana, India

Overview

Aditya is the founder of The Artment, a D2C home decor brand he has scaled by raising a Pre-Series A round. With a background in Business Economics and a previous successful D2C exit, he is now focused on an omnichannel strategy, expanding into experiential retail and quick commerce while aiming for ₹100 crore ARR.

Passionate about design trends and entrepreneurship, Aditya founded a society in college to foster a startup culture on campus. He is deeply interested in what makes a house a home, personally curating artistic decor to help customers express their unique style. He follows the work of top creative agencies like Ogilvy and McCann.

Aditya has successfully pivoted his entire supply chain from China to 80% Made in India post-COVID.

Personality Overview

Systematic

Not Easily Convinced

Price-Sensitive

They prefer to fully evaluate every situation.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Omnichannel Expansion
He is actively expanding Artment from a D2C-first model to include offline experiential stores, quick commerce, and international marketplaces to accelerate growth.
Data-Driven Retail
He heavily utilizes Artment's proprietary 'Art Lab' platform, which uses data analytics and consumer insights to drive product design and assortment decisions.
Retail Experience Design
Aditya is currently focused on launching Artment's first physical store and is seeking experts in 3D store design, visual merchandising, and in-store experience.

Media Appearances

Aditya has no verified media appearances

Work History

5-2020 - 10-2020
Founder at Santic Co
12-2016 - 2-2017
Marketing Intern at DelhiStartups
9-2016 - 11-2016
Co Founder at RedKetchup.in
8-2016 - 5-2017
Advisor at The Entrepreneurial Board
1-2016
Founder at The Artment

Education

2014 - 2017
Bachelor of Business Economics (BBE) from College Of Vocational Studies
2014 - 2015
BBM from Christ University, Bangalore

More Information

Social Presence :

Prographics :

Exp : 2 Location : Gurugram, Haryana, India Job Level : Leadership Designation : Founder at Santic Co
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Insights For Selling To Aditya

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aditya is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Aditya

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Aditya move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Aditya take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Aditya

Personality Compatibility


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