Aditya Agarwal in

Aditya Agarwal

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Founder at Santic Co
📍 Gurugram, Haryana, India

Aditya is the founder of The Artment, a D2C home decor brand he has scaled by raising a Pre-Series A round. With a background in Business Economics and a previous successful D2C exit, he is now focused on an omnichannel strategy, expanding into experiential retail and quick commerce while aiming for ₹100 crore ARR.

Passionate about design trends and entrepreneurship, Aditya founded a society in college to foster a startup culture on campus. He is deeply interested in what makes a house a home, personally curating artistic decor to help customers express their unique style. He follows the work of top creative agencies like Ogilvy and McCann.

Aditya has successfully pivoted his entire supply chain from China to 80% Made in India post-COVID.

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Experience
2 Years
Current Role
Founder
Job Level
Leadership
Location
Gurugram, Haryana, India
Personality Overview

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Priorities

Topics Aditya cares about

Omnichannel Expansion
He is actively expanding Artment from a D2C-first model to include offline experiential stores, quick commerce, and international marketplaces to accelerate growth.
Data-Driven Retail
He heavily utilizes Artment's proprietary 'Art Lab' platform, which uses data analytics and consumer insights to drive product design and assortment decisions.
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Career

Work history

5-2020 - 10-2020
Founder
Santic Co
12-2016 - 2-2017
Marketing Intern
DelhiStartups
9-2016 - 11-2016
Co Founder
RedKetchup.in
8-2016 - 5-2017
Advisor
The Entrepreneurial Board
1-2016
Founder
The Artment
In the press

Media appearances

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Education
2014 - 2017
Bachelor of Business Economics (BBE)
College Of Vocational Studies
2014 - 2015
BBM
Christ University, Bangalore
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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