Adolfo Ruiz Lera

Examiner
DISC Type : cs

Responsable de Compras at DISCESUR

Greater Madrid Metropolitan Area, Spain

Overview

Adolfo is the Head of Purchasing at DISCESUR, blending a creative and commercial mindset. With a background in Industrial Design from the Universidad de Valladolid, his career has spanned product design, marketing, and sales, giving him a comprehensive view of the market and project lifecycles.

He has a strong passion for architecture and design, having been involved in significant projects. These include the Adriatic LNG terminal in Venice, the Hotel Radisson Prado in Madrid, and the artistic development for the Second Avenue Subway in New York, showcasing his creative engagement.

Unique fact: He contributed to "The Art of Second Avenue Subway" project in New York City.

Personality Overview

Late Adopter

Unexpressive

Process Oriented

They do not like taking risks at all and go for proven options in the end.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Purchasing & Procurement
As the current Head of Purchasing for DISCESUR, he is directly responsible for the company's procurement strategies and operations.
Architectural Design
He has worked on several notable architectural and design projects, including "La Ruina Habitada" in Palencia and the Hotel Radisson Prado in Madrid.
Product Design
He holds a degree in Industrial Design and previously led product design and development as the Head of Marketing & Design at Alcalagres S. A.

Media Appearances

Adolfo has no verified media appearances

Work History

6-2022
Responsable de Compras at DISCESUR
10-2020 - 5-2022
Responsable Exposición C/Orense en Discesur at DISCESUR
12-2019 - 10-2020
Comercial / Prescriptor en Discesur at DISCESUR
1-2010 - 11-2019
Responsable de Marketing & Diseño at Alcalagres S.A.
10-2008 - 1-2010
Prescriptor at Alcalagres S.A.

Education

2002 - 2003
Diseño Industrial from Universidad de Valladolid
2000 - 2002
FP2 from Instituto San Jose Artesano

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Madrid Metropolitan Area, Spain Job Level : N/A Designation : Responsable de Compras at DISCESUR
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Insights For Selling To Adolfo

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adolfo is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Adolfo

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Adolfo move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Adolfo take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Adolfo

Personality Compatibility


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