Adra Graves

Trailblazer
DISC Type : DI

Director of Data & Analytics at Dollar Shave Club

Los Angeles County, California, United States

Overview

Adra Graves is a data and analytics leader with over 15 years of experience building data-driven cultures at companies like Dollar Shave Club and Metropolis. A graduate of Northwestern University and USC, she specializes in data engineering, analytics, and BI. Colleagues describe her as incredibly talented, smart, and a great thought partner.

Outside of her professional life, Adra is a member of Women in Big Data Southern California. Her interests include hiking, dogs, wine, coffee, and food, with a particular fondness for burritos. She has also shown interest in local civic matters, such as advocating for alternative transportation.

She built the entire data and analytics practice from the ground up at the AI-powered startup Metropolis.

Personality Overview

Charismatic

Friendly But Fast

Values Relationships

They are charming and have the ability to align others behind their decisions.  They are more likely to be open to unproven but exciting technologies. They respond better to a combination of speed and relationship.

Topics They Care About

Data-Driven Culture
Her current role at Dollar Shave Club and past experience focus on leading teams to foster a culture of data-driven decision-making throughout the company.
Self-Serve BI Platforms
At Metropolis, she led the development of a fully-automated, self-serve BI platform that was utilized by hundreds of internal and external customers.
eCommerce Analytics
She has over a dozen years of experience in the eCommerce space, starting in digital marketing before transitioning into a career focused on analytics.

Media Appearances

Adra Graves - Director Of Data & Analytics at Dollar Shave Club. Featured in The Org

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Work History

8-2023
Director of Data & Analytics at Dollar Shave Club
4-2023 - 8-2023
Analytics Consultant at Dollar Shave Club
6-2020 - 9-2022
Director of Analytics at Metropolis
2-2020 - 6-2020
Analytics Consultant at Coffee Meets Bagel
1-2020 - 6-2020
Analytics Consultant at Metropolis

Education

2003 - 2004
MS from Northwestern University
1999 - 2003
BA from University of Southern California

More Information

Social Presence :

Prographics :

Exp : 19 Location : Los Angeles County, California, United States Job Level : Mid-senior Designation : Director of Data & Analytics at Dollar Shave Club
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Insights For Selling To Adra

During A Call Or A Meeting

DO's

  • Talk about yourself and some of your achievements at the start of the conversation
  • Ask them for a lunch or coffee once some rapport has been established
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adra is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Adra

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Adra move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Adra take some risk or not?

  • They can take risks if necessary.

You And Adra

Personality Compatibility


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