Adrián Martín Sánchez

Critic
DISC Type : C

Director of Engineering at LanguageWire

Málaga, Andalusia, Spain

Overview

Adrián is the Director of Engineering at LanguageWire, leading teams with a focus on innovation and proactive problem-solving. A Computer Engineering graduate from Universitat dAlacan with a PSM I certification, he has a strong background in agile methodologies and has held roles like Service Manager, Project Lead, and Scrum Master.


He publicly celebrated his five-year anniversary at a previous company, highlighting the value he places on professional relationships and loyalty.

Personality Overview

Information Seeker

Negotiator

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Engineering Leadership
Currently a Director of Engineering, he has a background as an Engineering Manager and Lead, showing a clear career path in technical leadership.
Agile Methodologies
Holds a Professional Scrum Master (PSM I) certification and has experience working as a Kanban and Scrum Master in previous roles.
Positive Company Culture
His announcement for his new role highlighted the "super smart, genuinely nice people" and that the "company cares, " indicating this is important to him.

Media Appearances

Adrián has no verified media appearances

Work History

12-2025
Director of Engineering at LanguageWire
11-2024 - 11-2025
Engineering Lead at Expenti
6-2021 - 8-2025
Engineering Manager at The Workshop - Inventors of Play
11-2016 - 6-2021
Engineering Manager at ERNI
11-2015 - 11-2016
Software Developer / Team Lead at ERNI

Education

2007 - 2013
Computer Engineering from Universitat d'Alacant
2011 - 2011
English B1 from Universitat d'Alacant

More Information

Social Presence :

Prographics :

Exp : 11 Location : Málaga, Andalusia, Spain Job Level : Mid-senior Designation : Director of Engineering at LanguageWire
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Insights For Selling To Adrián

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect

DONT's

  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adrián is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Adrián

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Adrián move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Adrián take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Adrián

Personality Compatibility


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