Adrian B.

Captain
DISC Type : DS

SVP, Retail & Travel at ClarityPay

Greater Minneapolis-St. Paul Area, United States

Overview

Adrian B. is a seasoned business development leader with deep expertise in FinTech, corporate banking, and travel technology. Currently the SVP of Retail & Travel at ClarityPay, he focuses on expanding market reach and driving revenue through strategic partnerships. Colleagues describe him as determined, focused, and professional, praising his strong work ethic.

His professional career is built on a foundation of perseverance gained from serving in the US Navy. Following his military service, Adrian was a collegiate athlete while earning his bachelors degree in Communication and Political Science from Northern Kentucky University.

Unique fact: Adrian successfully transitioned from a military career in the US Navy to becoming a collegiate athlete and then a leader in the competitive FinTech industry.

Personality Overview

Planner & Achiever

Long-Term Thinker

Output-Driven

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Embedded Finance
He leads business development for embedded finance solutions at ClarityPay and previously did so at Citi, focusing on point-of-sale financing for major retailers.
Travel Technology
His experience includes roles at American Express Global Business Travel and ITS, and he now focuses on the travel sector for ClarityPay, attending industry conferences.
Strategic Partnerships
A core part of his current role is developing strategic partnerships to expand market reach and drive revenue growth for his company.

Media Appearances

Adrian has no verified media appearances

Work History

1-2025
SVP, Retail & Travel at ClarityPay
2-2024 - 1-2025
Senior Business Development Leader for Citi Pay at Citi
10-2021 - 1-2024
VP, Senior Business Development Officer at Citizens
10-2020 - 10-2021
Vice President Of Sales and Business Development at ITS - Internet Travel Solutions
10-2014 - 10-2020
Director, Business Development - Global Client Group at American Express Global Business Travel

Education

2000 - 2003
Bachelor’s Degree from Northern Kentucky University
1998 - 2000
Agricultural Business and Management from Texas State University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Minneapolis-St. Paul Area, United States Job Level : Leadership Designation : SVP, Retail & Travel at ClarityPay
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Insights For Selling To Adrian

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adrian is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Adrian

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Adrian move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Adrian take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Adrian

Personality Compatibility


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