Kim Hoffman

Trailblazer
DISC Type : DI

Vice President, Merchant Marketing at ClarityPay

Rochester, New York, United States

Overview

Kim Hoffman is a strategic product marketing leader and the Vice President of Merchant Marketing at ClarityPay. Specializing in point-of-sale credit solutions, she focuses on accelerating merchant acquisition and deepening brand loyalty. People who have worked with her describe her as an inspiring, strategic, and data-driven leader.

Outside of her marketing career, Kim is deeply committed to community service. She serves as the Chair of the Foundation Board for CDS Monarch, an organization dedicated to raising critical funds to support programs for people living with disabilities in her community.

She was named the 2024 Marketer of the Year by the American Marketing Association and won several other Pinnacle Awards for her campaign work.

Personality Overview

Persuasive

Informal

Assertive

They like to keep things under control.  They are more likely to be open to unproven but exciting technologies. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Merchant Marketing
Her current role focuses on creating and executing marketing strategies for the entire merchant lifecycle, from acquisition to building brand loyalty.
Payments Industry
She is actively engaged in the payments sector, recently attending and speaking about tailored credit programs at the MAG Payments Conference.
Go-to-Market Strategy
A core theme throughout her career, she has developed and implemented go-to-market strategies at multiple companies, including ClarityPay, Arden, and CaterTrax.

Media Appearances

Kim has no verified media appearances

Work History

8-2025
Vice President, Merchant Marketing at ClarityPay
4-2022 - 8-2025
Vice President, Citizens Pay Partnership Managment at Citizens
6-2019 - 2-2022
Vice President Marketing at Ardent
7-2011 - 6-2019
Vice President, Marketing at CaterTrax
6-2010 - 5-2014
Chair, Foundation Board at CDS Monarch

Education

2006 - 2007
MBA from St. John Fisher University School of Business
1990 - 1994
BA from PennWest Edinboro

More Information

Social Presence :

Prographics :

Exp : 15 Location : Rochester, New York, United States Job Level : Senior Designation : Vice President, Merchant Marketing at ClarityPay
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Insights For Selling To Kim

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kim is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Kim

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Kim move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Kim take some risk or not?

  • They can take risks if necessary.

You And Kim

Personality Compatibility


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