Kim Hoffman in

Kim Hoffman

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Vice President, Merchant Marketing at ClarityPay
📍 Rochester, New York, United States

Kim Hoffman is a strategic product marketing leader and the Vice President of Merchant Marketing at ClarityPay. Specializing in point-of-sale credit solutions, she focuses on accelerating merchant acquisition and deepening brand loyalty. People who have worked with her describe her as an inspiring, strategic, and data-driven leader.

Outside of her marketing career, Kim is deeply committed to community service. She serves as the Chair of the Foundation Board for CDS Monarch, an organization dedicated to raising critical funds to support programs for people living with disabilities in her community.

She was named the 2024 Marketer of the Year by the American Marketing Association and won several other Pinnacle Awards for her campaign work.

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Experience
15 Years
Current Role
Vice President, Merchant Marketing
Job Level
Senior
Location
Rochester, New York, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Kim cares about

Merchant Marketing
Her current role focuses on creating and executing marketing strategies for the entire merchant lifecycle, from acquisition to building brand loyalty.
Payments Industry
She is actively engaged in the payments sector, recently attending and speaking about tailored credit programs at the MAG Payments Conference.
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Career

Work history

8-2025
Vice President, Merchant Marketing
ClarityPay
4-2022 - 8-2025
Vice President, Citizens Pay Partnership Managment
Citizens
6-2019 - 2-2022
Vice President Marketing
Ardent
7-2011 - 6-2019
Vice President, Marketing
CaterTrax
6-2010 - 5-2014
Chair, Foundation Board
CDS Monarch
In the press

Media appearances

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Education
2006 - 2007
MBA
St. John Fisher University School of Business
1990 - 1994
BA
PennWest Edinboro
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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