Adrian Barraclough

Critic
DISC Type : C

Chairman at Audasi Holdings Ltd

York, England, United Kingdom

Overview

Adrian Barraclough is the Chairman of Audasi Holdings, presiding over a dynamic group of companies including the award-winning Quickslide. He specializes in strategic growth, acquisitions, and business turnarounds, building enterprises on strong ethical foundations. He holds a Bachelor of Business Administration from the University of Wolverhampton.

Adrians business is his hobby, driven by a philosophy of learning from failure and maintaining enthusiasm. He is passionate about fostering talent, developing young people through apprenticeships, and creating a positive work culture. He has a young son who keeps him busy outside of his professional life.

His core belief is that success is simply a succession of failures without the loss of enthusiasm.

Personality Overview

Information Seeker

Precise

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Ethical Business
He left a previous role over misaligned morals and aims to build businesses based on strong values and ethics, believing profitability is a consequence of doing things well.
Turnaround Strategy
He has a track record of acquiring and developing SMEs, including taking Quickslide from a fledgling business facing closure to a thriving, award-winning manufacturer.
Talent Development
He is passionate about developing young people, creating apprenticeship programs, and providing a platform for talented individuals to thrive and build careers within his companies.

Media Appearances

Adrian has no verified media appearances

Work History

7-2007
Chairman at Audasi Holdings Ltd
5-2003 - 7-2007
Chairman at ACB Enterprises
1-1993 - 3-2003
VP Business Development at Crawford hafa GmbH

Education

1976 - 1981
Education details unavailable from Lowfields secondary modern
1993 - 1995
Bachelor of Business Administration (BBA) from University of Wolverhampton

More Information

Social Presence :

Prographics :

Exp : 32 Location : York, England, United Kingdom Job Level : N/A Designation : Chairman at Audasi Holdings Ltd
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Insights For Selling To Adrian

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adrian is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Adrian

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Adrian move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Adrian take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Adrian

Personality Compatibility


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