Kritika Batra

Examiner
DISC Type : cs

Senior Content Marketer at Uniqode (formerly Beaconstac)

Bengaluru, Karnataka, India

Overview

Kritika Batra is a Senior Content Marketer at Uniqode, with a strong background in content strategy and SEO developed at LeadSquared. She holds a Bachelor of Technology from Manipal Institute of Technology and is described by colleagues as dependable, kind, and a high-impact marketer who understands the entire funnel.

Outside of her marketing career, Kritika has a unique interest in life sciences, evidenced by her university research in genomics and a certification in Forensic Science. Her articles suggest she is an avid reader and is passionate about simplifying complex topics like sales and marketing through her writing.

Her resume includes a highly technical research internship focused on the genomic and proteomic analysis of ABC transporters in dermatophytes.

Personality Overview

Unexpressive

Process Oriented

Status Quo Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. They are always well-planned and adopt a systematic approach.

Topics They Care About

Content Strategy
Her roles at Uniqode and LeadSquared focus on content marketing. A recommendation highlights her deep understanding of content's role across the entire marketing funnel.
Search Engine Optimization
SEO is listed as a key skill in her previous roles, indicating a focus on creating content that drives organic traffic and visibility.
Sales Enablement
Her past articles for LeadSquared frequently cover sales topics, and her bio states she aims to "make sales easier for everyone" through her writing.

Media Appearances

Kritika Batra - Insights & Articles | LeadSquared Global. Featured in LeadSquared

See Now

Work History

2-2024
Senior Content Marketer at Uniqode (formerly Beaconstac)
7-2023 - 2-2024
Content Marketing Lead at LeadSquared
4-2022 - 7-2023
Senior Content Marketing Executive at LeadSquared
7-2021 - 4-2022
Content Writer at LeadSquared
2-2021 - 6-2021
Research Intern at Manipal Institute of Technology

Education

2017 - 2021
Bachelor of Technology - BTech from Manipal Institute of Technology
2016 - 2017
12th Grade from Delhi Public School, Bangalore East

More Information

Social Presence :

Prographics :

Exp : 7 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Senior Content Marketer at Uniqode (formerly Beaconstac)
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Insights For Selling To Kritika

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kritika is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Kritika

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Kritika move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Kritika take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Kritika

Personality Compatibility


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