Adrian Cowham

Observer
DISC Type : ic

Software Engineer at LiveKit

Fair Oaks, California, United States

Overview

Adrian is a seasoned software engineer with extensive experience as a Co-founder and CTO. He has a strong background in leading engineering teams, designing system architecture, and building platforms for Voice AI and agtech. He is a graduate of California State University-Sacramento and is described by colleagues as one of the sharpest minds in technology.

Personality Overview

Value Driven

Assertive

Curious

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Voice AI Analytics
Co-founded Canonical AI, a company focused on providing analytics for Voice AI developers to improve user interactions and agent performance.
Building Engineering Teams
He built an engineering team from scratch as CTO at Tule Technologies and later managed a remote team as Director of Software Engineering at Tallac Networks.
Real-time Communication
Currently works as a Software Engineer at LiveKit, an open-source platform for real-time video and audio, and contributes to their agent framework.

Media Appearances

Adrian has no verified media appearances

Work History

5-2025
Software Engineer at LiveKit
1-2024 - 6-2025
Co-founder / CTO at Canonical AI
6-2017 - 12-2023
CTO at Tule Technologies
1-2015 - 6-2017
Software Engineer at Tule Technologies
1-2013 - 1-2015
Director of Software Engineering at Tallac Networks

Education

9-1998 - 6-2002
Bachelor's degree from California State University-Sacramento

More Information

Social Presence :

Prographics :

Exp : 15 Location : Fair Oaks, California, United States Job Level : N/A Designation : Software Engineer at LiveKit
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Insights For Selling To Adrian

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Help them understand the risk aspect fully while inspiring confidence
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adrian is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Adrian

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Adrian move?

  • They like to analyze well and then make their decisions.
  • Can Adrian take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Adrian

Personality Compatibility


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