Adrian Fong in

Adrian Fong

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GM Product & Solution Delivery at Scentre Group (Owner of Westfield destinations in Aus and NZ)
📍 Sydney, New South Wales, Australia

Adrian Fong serves as a General Manager at Scentre Group, leveraging his dual degrees in Business Administration and Law from Macquarie University. He is a commercial and strategic leader with deep experience across property, technology, customer experience, and out-of-home media, focusing on bringing complex strategies to fruition.

His career progression at Scentre Group is unique, having transitioned from leading commercial operations and media to his current focus on technology product and portfolio management.

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Experience
20 Years
Current Role
GM Product & Solution Delivery
Job Level
Senior
Location
Sydney, New South Wales, Australia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Adrian cares about

Retail Technology
His recent roles, including GM of Technology Product & Portfolio Management, highlight his focus on implementing technology and digital assets within the retail property space.
Customer Experience
A core part of his experience, evidenced by his former role as GM Integrated Services, CX, and his focus on creating compelling destinations for Westfield shoppers.
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Career

Work history

10-2024
GM Product & Solution Delivery
Scentre Group (Owner of Westfield destinations in Aus and NZ)
4-2023
General Manager, Technology Product & Portfolio Management
Scentre Group (Owner of Westfield destinations in Aus and NZ)
1-2020 - 4-2023
GM Integrated Services, CX
Scentre Group (Owner of Westfield destinations in Aus and NZ)
10-2016 - 1-2020
Head of Commercial
Scentre Group (Owner of Westfield destinations in Aus and NZ)
1-2014 - 10-2016
National Manager Commercial Development
Scentre Group (Owner and Operator of Westfield in Aus and NZ)
In the press

Media appearances

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Education
2001 - 2005
Bachelor of Business Administration - BBA
Macquarie University
2001 - 2005
Bachelor of Laws - LLB
Macquarie University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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Always seeking new opportunities. Never settle.
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