Adrian Fong

Examiner
DISC Type : cs

GM Product & Solution Delivery at Scentre Group (Owner of Westfield destinations in Aus and NZ)

Sydney, New South Wales, Australia

Overview

Adrian Fong serves as a General Manager at Scentre Group, leveraging his dual degrees in Business Administration and Law from Macquarie University. He is a commercial and strategic leader with deep experience across property, technology, customer experience, and out-of-home media, focusing on bringing complex strategies to fruition.

His career progression at Scentre Group is unique, having transitioned from leading commercial operations and media to his current focus on technology product and portfolio management.

Personality Overview

Process Oriented

Unexpressive

Late Adopter

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Retail Technology
His recent roles, including GM of Technology Product & Portfolio Management, highlight his focus on implementing technology and digital assets within the retail property space.
Customer Experience
A core part of his experience, evidenced by his former role as GM Integrated Services, CX, and his focus on creating compelling destinations for Westfield shoppers.
Commercial Strategy
His background as Head of Commercial, managing areas like digital media and pop-up retail, shows his expertise in driving commercial growth and strategic partnerships.

Media Appearances

Adrian has no verified media appearances

Work History

10-2024
GM Product & Solution Delivery at Scentre Group (Owner of Westfield destinations in Aus and NZ)
4-2023
General Manager, Technology Product & Portfolio Management at Scentre Group (Owner of Westfield destinations in Aus and NZ)
1-2020 - 4-2023
GM Integrated Services, CX at Scentre Group (Owner of Westfield destinations in Aus and NZ)
10-2016 - 1-2020
Head of Commercial at Scentre Group (Owner of Westfield destinations in Aus and NZ)
1-2014 - 10-2016
National Manager Commercial Development at Scentre Group (Owner and Operator of Westfield in Aus and NZ)

Education

2001 - 2005
Bachelor of Business Administration - BBA from Macquarie University
2001 - 2005
Bachelor of Laws - LLB from Macquarie University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Sydney, New South Wales, Australia Job Level : Senior Designation : GM Product & Solution Delivery at Scentre Group (Owner of Westfield destinations in Aus and NZ)
URL has been copied!

Insights For Selling To Adrian

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adrian is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Adrian

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Adrian move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Adrian take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Adrian

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.