Adrian Langford

Captain
DISC Type : DS

Chief Executive at Rivermore Asset Finance

United Kingdom

Overview

Adrian Langford is the Managing Director of Rivermore Asset Finance, a company he co-founded in 2004. With a career in asset finance and leasing that began in 1984, he has held senior roles at Bank of Scotland Group and BNP Paribas Lease Group. He studied English at Esher College.

Outside of his primary role, Adrian is deeply involved in charitable work as a Trustee for AFPA Trust, which supports good causes within the asset finance sector. His personal interests include being a self-described "music fanatic" and an appreciation for automotive marketing, particularly for brands like Jaguar.

He has also served as a mentor and webinar broadcaster with Richard Bransons Virgin StartUp program.

Personality Overview

Decisive But Calm

Consummate Professional

Output-Driven

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Asset Finance
Co-founded and leads Rivermore Asset Finance, focusing on providing finance for essential business assets for over 20 years, with a career in the sector since 1984.
Charitable Fundraising
Serves as a Trustee and is the immediate Past-Chairman of AFPA Trust, a registered charity that hosts events to raise money for various causes.
Supporting Startups
Acts as a mentor, mentor trainer, and webinar broadcaster for Richard Branson's Virgin StartUp, guiding new entrepreneurs.

Media Appearances

Adrian has no verified media appearances

Work History

2-2004
Chief Executive at Rivermore Asset Finance
1-2021
Chief Executive at Schools Finance Direct
4-2021 - 8-2023
Chair of the Board of Trustees at AFPA Trust
8-1999 - 2-2004
Senior Manager at BNP Paribas Lease Group

Education

1975 - 1978
English from Esher College

More Information

Social Presence :

Prographics :

Exp : 24 Location : United Kingdom Job Level : N/A Designation : Chief Executive at Rivermore Asset Finance
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Insights For Selling To Adrian

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adrian is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Adrian

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Adrian move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Adrian take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Adrian

Personality Compatibility


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