Iwona Gebauer

Critic
DISC Type : C

Lecturer at University of Wroclaw

Wroclaw Metropolitan Area, Poland

Overview

Iwona Gebauer is a Strategy Lead at Assembly with 10 years of experience in eCommerce strategy and data analysis for global brands like LEGO, P&G, and IKEA. She holds a Masters degree from the University of Wroclaw and is recognized as a speaker on generational marketing. Colleagues describe her as analytical, professional, and knowledgeable.

She is also a lecturer at her alma mater, the University of Wroclaw, where she teaches subjects like eCommerce and brand communication.

Personality Overview

Negotiator

Objective Thinker

ROI Driven

They prefer to analyze logically and value objective facts over emotions.  They are quite likely to negotiate on pricing or other key terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Generational Marketing
A frequent speaker at conferences on the consumer habits and trends of Gen Z, particularly within the FMCG sector.
eCommerce Strategy
Develops comprehensive eCommerce strategies and conducts audits for major international brands, focusing on the customer journey and digital touchpoints.
Data-Driven Insights
Utilizes data analysis tools like Google Analytics and Semrush to interpret consumer trends and drive strategic recommendations for clients.

Media Appearances

Iwona has no verified media appearances

Work History

10-2024
Lecturer at University of Wroclaw
8-2023
Strategy Consultant & Team Leader at ASSEMBLY Digital Commerce
10-2021 - 8-2023
eCommerce Strategy Consultant at ASSEMBLY Digital Commerce
4-2021 - 9-2021
Product Strategist at Insightland.org
1-2020 - 3-2021
Junior eCommerce Strategist at Saatchi & Saatchi IS.

Education

2017 - 2019
Master's degree from University of Wroclaw
2014 - 2017
Bachelor's degree from University of Wroclaw

More Information

Social Presence :

Prographics :

Exp : 6 Location : Wroclaw Metropolitan Area, Poland Job Level : Middle Designation : Lecturer at University of Wroclaw
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Insights For Selling To Iwona

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Iwona is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Iwona

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Iwona move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Iwona take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Iwona

Personality Compatibility


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