Iwona Gebauer is a Strategy Lead at Assembly with 10 years of experience in eCommerce strategy and data analysis for global brands like LEGO, P&G, and IKEA. She holds a Masters degree from the University of Wroclaw and is recognized as a speaker on generational marketing. Colleagues describe her as analytical, professional, and knowledgeable.
She is also a lecturer at her alma mater, the University of Wroclaw, where she teaches subjects like eCommerce and brand communication.
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Experience
6 Years
Current Role
Lecturer
Job Level
Middle
Location
Wroclaw Metropolitan Area, Poland
Personality Overview
How Iwona shows up
Negotiator
Objective Thinker
ROI Driven
They prefer to analyze logically and value objective facts over emotions. They are quite likely to negotiate on pricing or other key terms. They like to take decisions independently and do not seek others' support often.
Priorities
Topics Iwona cares about
Generational Marketing
A frequent speaker at conferences on the consumer habits and trends of Gen Z, particularly within the FMCG sector.
eCommerce Strategy
Develops comprehensive eCommerce strategies and conducts audits for major international brands, focusing on the customer journey and digital touchpoints.
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Career
Work history
10-2024
Lecturer
University of Wroclaw
8-2023
Strategy Consultant & Team Leader
ASSEMBLY Digital Commerce
10-2021 - 8-2023
eCommerce Strategy Consultant
ASSEMBLY Digital Commerce
4-2021 - 9-2021
Product Strategist
Insightland.org
1-2020 - 3-2021
Junior eCommerce Strategist
Saatchi & Saatchi IS.
In the press
Media appearances
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Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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