Adrian Patterson

Enigma
DISC Type : cid

Group Sales & Marketing Director at SLX Group

Salisbury, England, United Kingdom

Overview

Adrian Patterson is the Group Sales & Marketing Director and a co-owner of SLX Group, following a successful management buyout. With a degree in Engineering, he excels in technical sales for the marine and power generation industries, driving the companys international growth strategy by leading a global team.

Outside of work, Adrian lives in the New Forest National Park with his wife and their dog. He is an avid DIY enthusiast, known as his companys "DIY guru". He enjoys forest walks, travelling to exotic places, and hosting barbecues and pizza parties for family and friends.

Following a management buyout, he is one of three directors who are the 100% owners of the SLX Group.

Personality Overview

Hard To Convince

Fast Follower

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Marine Engineering
His company specializes in the marine sector, and with an engineering degree, he is the go-to colleague for technical customer discussions.
International Sales
As Sales & Marketing Director, he manages a team of business development managers and representatives abroad to drive global growth.
Growth via Acquisition
He was directly involved in his company's recent acquisition of Clements Engineering to strengthen their position in the marine engineering sector.

Media Appearances

Adrian has no verified media appearances

Work History

9-2022
Group Sales & Marketing Director at SLX Group
9-2022
Director at STW-Engineering GmbH
9-2022 - 6-2024
Director at LINCOLN DIESELS LIMITED
2-2017
Director at SIMPLEX-TURBULO COMPANY LIMITED
11-2013 - 2-2017
Business Development Mgr at SIMPLEX-TURBULO COMPANY LIMITED

Education

1987 - 1991
BEng from University of Surrey

More Information

Social Presence :

Prographics :

Exp : 33 Location : Salisbury, England, United Kingdom Job Level : Mid-senior Designation : Group Sales & Marketing Director at SLX Group
URL has been copied!

Insights For Selling To Adrian

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adrian is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Adrian

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Adrian move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Adrian take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Adrian

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.