Adrian West in

Adrian West

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Vice President - Retail, Wholesale, Logistics & Manufacturing at OneAdvanced
📍 London, England, United Kingdom

Adrian is the Vice President for Retail, Wholesale, Logistics & Manufacturing at OneAdvanced, with over 25 years of experience in digital transformation and sales leadership. He focuses on helping clients embrace innovative technologies like AI and cloud solutions to drive growth. People who have worked with him describe him as charismatic, energetic, and a dedicated professional.

He has been referred to as a Tech Boss and often emphasizes that AI is not about replacing people but about "automating the routine. . . and giving people the freedom to focus on more strategic work. "

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Experience
17 Years
Current Role
Vice President - Retail, Wholesale, Logistics & Manufacturing
Job Level
Senior
Location
London, England, United Kingdom
Personality Overview

How Adrian shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Adrian cares about

AI in Logistics
He frequently speaks on using AI to deliver tangible ROI in logistics, from automating timesheets to optimizing driver behavior for significant cost savings and improved safety.
Strategic AI Adoption
Advocates for a "business vision first, technology second" approach, warning against insecure 'Shadow AI' and emphasizing the need for a secure, board-level strategy for implementation.
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Career

Work history

2-2025
Vice President - Retail, Wholesale, Logistics & Manufacturing
OneAdvanced
8-2023 - 2-2025
Vice President - Distribution, Logistics & Manufacturing
OneAdvanced
2-2022 - 7-2023
Director of Sales, Commercial South
SCC
9-2017 - 3-2022
Director, Manufacturing, Utilities & Services
Fujitsu UK
4-2018 - 2-2020
Interim Director, Retail & Hospitality
Fujitsu UK
In the press

Media appearances

In conversation with… Adrian West, Vice President, Distribution, Logistics and Manufacturing. Featured in OneAdvanced
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Education
1992 - 1995
Education details unavailable
University of Hertfordshire
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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