Adrian West

Enthusiast
DISC Type : i

Vice President - Retail, Wholesale, Logistics & Manufacturing at OneAdvanced

London, England, United Kingdom

Overview

Adrian is the Vice President for Retail, Wholesale, Logistics & Manufacturing at OneAdvanced, with over 25 years of experience in digital transformation and sales leadership. He focuses on helping clients embrace innovative technologies like AI and cloud solutions to drive growth. People who have worked with him describe him as charismatic, energetic, and a dedicated professional.

He has been referred to as a Tech Boss and often emphasizes that AI is not about replacing people but about "automating the routine. . . and giving people the freedom to focus on more strategic work. "

Personality Overview

Amiable & Agreeable

Non-Confrontational

Optimistic

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

AI in Logistics
He frequently speaks on using AI to deliver tangible ROI in logistics, from automating timesheets to optimizing driver behavior for significant cost savings and improved safety.
Strategic AI Adoption
Advocates for a "business vision first, technology second" approach, warning against insecure 'Shadow AI' and emphasizing the need for a secure, board-level strategy for implementation.
Digital Transformation
A core theme of his career, he is passionate about helping companies in retail, manufacturing, and logistics leverage technology to streamline operations and achieve better business outcomes.

Media Appearances

In conversation with… Adrian West, Vice President, Distribution, Logistics and Manufacturing. Featured in OneAdvanced

See Now

Work History

2-2025
Vice President - Retail, Wholesale, Logistics & Manufacturing at OneAdvanced
8-2023 - 2-2025
Vice President - Distribution, Logistics & Manufacturing at OneAdvanced
2-2022 - 7-2023
Director of Sales, Commercial South at SCC
9-2017 - 3-2022
Director, Manufacturing, Utilities & Services at Fujitsu UK
4-2018 - 2-2020
Interim Director, Retail & Hospitality at Fujitsu UK

Education

1992 - 1995
Education details unavailable from University of Hertfordshire

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Senior Designation : Vice President - Retail, Wholesale, Logistics & Manufacturing at OneAdvanced
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Insights For Selling To Adrian

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Adrian is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Adrian

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Adrian move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Adrian take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Adrian

Personality Compatibility


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