Afrin Mustafi

Supporter
DISC Type : s

HR and PR Associate at iKure Techsoft Pvt. Ltd.

Kolkata metropolitan area, West Bengal, India

Overview

Afrin Mustafi is an HR and PR Associate at iKure Techsoft, a healthcare technology firm. Holding a PGDM from St. Xaviers College, Kolkata, her professional focus is on talent acquisition and recruitment for mission-driven organizations, leveraging her experience in human resources and public relations.

Outside of her corporate role, Afrin is a successful digital content creator and influencer based in Kolkata with over 75, 000 followers. She primarily creates content in the lifestyle and living niche, engaging a large online community with her personal brand.

She skillfully balances a professional career in HR with a thriving presence as a social media influencer.

Personality Overview

Risk-averse

Slow To Decisions

Thoughtful In Approach

They usually go by the book, following all rules and procedures.  They are good and approachable with everyone, internally and externally. They are unlikely to become strong champions as they don't prefer pushing other people.

Topics They Care About

Talent Acquisition
Her work history and recent posts show a strong focus on recruiting for various roles, including pharmacists, designers, and supply chain executives at a healthcare tech company.
Digital Content Creation
She is an established content creator and influencer with over 75, 000 followers, primarily focusing on the lifestyle and living category.
Community Health
Works for a "mission-driven organization dedicated to community well-being" and is responsible for finding talent that aligns with this vision.

Media Appearances

Afrin has no verified media appearances

Work History

9-2025
HR and PR Associate at iKure Techsoft Pvt. Ltd.
7-2024 - 9-2025
Recruitment Consultant at Anthroplace Consulting Private Limited
2-2024 - 5-2024
Human Resources Lead at OnActive

Education

7-2019 - 7-2022
Bachelor of Arts - BA from The Bhawanipur Education Society College
PGDM from St. Xavier's College (Autonomous), Kolkata

More Information

Social Presence :

Prographics :

Exp : 1 Location : Kolkata metropolitan area, West Bengal, India Job Level : N/A Designation : HR and PR Associate at iKure Techsoft Pvt. Ltd.
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Insights For Selling To Afrin

During A Call Or A Meeting

DO's

  • Show willingness to accommodating their needs or requests
  • If possible, connect them to existing customers
  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.

DONT's

  • Don’t rush them to make quick decisions
  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Afrin is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Afrin

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Afrin move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Afrin take some risk or not?

  • They are risk-averse and like to make decisions that others support.

You And Afrin

Personality Compatibility


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