Agatha Kulaga

Critic
DISC Type : C

Founding Partner at Very Good Hospitality

Brooklyn, New York, United States

Overview

Agatha Kulaga is a founder and strategic operator with over 15 years of experience scaling complex businesses. She co-founded and led Ovenly, growing it into a nationally recognized brand. Now a Founding Partner at Very Good Hospitality, she advises food businesses on growth strategy and operations. She holds a Masters from New York University.

Before her celebrated culinary career, Agatha spent nearly a decade in mental health and addiction research at the NYU School of Medicine, a background that inspired her commitment to social change through business. She enjoys a balanced approach to life, with passions for pilates, making homemade pasta, and indulging in good food and wine.

She co-authored the best-selling cookbook, "Ovenly: Sweet & Salty Recipes from New Yorks Most Creative Bakery. "

Personality Overview

Objective Thinker

Negotiator

Information Seeker

Unless the value is proven by data, they are unlikely to value fancy features.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Ethical Entrepreneurship
Her background in social work shaped her mission to use business for social change, focusing on value-driven strategies and inclusive hiring practices at Ovenly.
Brand Building
She successfully grew Ovenly from a startup into a nationally recognized brand across retail, wholesale, e-commerce, and licensing channels.
Hospitality Operations
As Founding Partner at Very Good Hospitality, she focuses on operational strategy, build-outs, and guest experience for complex hospitality projects.

Media Appearances

INTERVIEW: Agatha Kulaga on Building Ovenly – Idea to Startup. Featured in Apple Podcasts

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The Ovenly Interview: Agatha Kulaga and Erin Patinkin. Featured in Bakepedia

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Ep. 10 - Interview with Agatha Kulaga on Building Ovenly. Featured in YouTube

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Work History

8-2023
Founding Partner at Very Good Hospitality
9-2010 - 3-2023
CEO & Founder at Ovenly
2009 - 2011
Assistant Professor at NYU School of Medicine, Department of Psychiatry
5-2001 - 5-2011
Clinical Research Manager at NYU School of Medicine, Department of Psychiatry

Education

2006 - 2009
Master’s Degree from New York University
1997 - 2001
Bachelor’s Degree from Boston University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Brooklyn, New York, United States Job Level : N/A Designation : Founding Partner at Very Good Hospitality
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Insights For Selling To Agatha

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Agatha is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Agatha

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Agatha move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Agatha take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Agatha

Personality Compatibility


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