Ahmed Arafa

Questioner
DISC Type : c

Chief Marketing Officer KFC MENAPAKT&CIS - Yum Brands at Yum! Brands

Dubai, United Arab Emirates

Overview

Ahmed has no verified overview

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Ahmed has no verified topics they care about

Media Appearances

Ahmed has no verified media appearances

Work History

6-2024
Chief Marketing Officer KFC MENAPAKT&CIS - Yum Brands at Yum! Brands
10-2022 - 6-2024
Marketing Director KFC MENAPAKT & CIS - YUM Brands at Yum! Brands
3-2022 - 9-2022
Head Of Marketing- KIND, Mars Wrigley MEA at Mars
6-2019 - 3-2022
Middle East Marketing Lead- KIND International, Mars Wrigley at Mars
2-2019 - 6-2019
Senior Marketing Manager APAC & MEA- Pepsi Brand at PepsiCo

Education

2005 - 2009
Bachelor of Business Administration (B.B.A.) from GUC
1993 - 2005
american diploma from HAIS

More Information

Social Presence :

Prographics :

Exp : 15 Location : Dubai, United Arab Emirates Job Level : Leadership Designation : Chief Marketing Officer KFC MENAPAKT&CIS - Yum Brands at Yum! Brands
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Insights For Selling To Ahmed

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ahmed is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ahmed

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ahmed move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ahmed take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Ahmed

Personality Compatibility


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