Aidan O'Hare

Questioner
DISC Type : c

Head of Marketing at Kukoon

Newry, Northern Ireland, United Kingdom

Overview

Aidan OHare is the Head of Marketing at Kukoon, a commercially minded professional with over a decade of experience in building campaigns that deliver tangible business results. A graduate of Ulster University, he focuses on scaling revenue and evolving brands. Colleagues have described him as creative, hardworking, and personable.

His teams approach to marketing can be unconventional; for a Black Friday campaign, two of his colleagues jumped from a plane to cut through the noise.

Personality Overview

Cautious & Analytical

Value Seeker

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Creative Campaigns
He champions unique marketing ideas, highlighted by a Black Friday campaign where team members went skydiving to promote the sale.
Growth Marketing
He has a passion for blending creativity with performance to scale revenue and deliver measurable business results.
Brand Evolution
Focuses on transforming brand identity to create stronger engagement and resonance with audiences across different platforms.

Media Appearances

Aidan has no verified media appearances

Work History

10-2025
Head of Marketing at Kukoon
9-2024 - 10-2025
Marketing Manager at Kukoon
11-2021 - 9-2024
Campaign Manager at STATSports
1-2019 - 3-2021
Creative solutions manager at The Story Lab
9-2017 - 12-2018
Media Planner at Vizeum

Education

2015 - 2016
Master of Science - MS from Ulster University
2010 - 2013
Bachelor of Arts (B.A.) from Ulster University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Newry, Northern Ireland, United Kingdom Job Level : Mid-senior Designation : Head of Marketing at Kukoon
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Insights For Selling To Aidan

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aidan is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Aidan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Aidan move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Aidan take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Aidan

Personality Compatibility


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