Ainara Kaur is the Co-Founder of Belora Cosmetics, a brand focused on clean, vegan makeup that doubles as skincare. A former Head of Marketing at Myntra, she is an award-winning entrepreneur with deep expertise in brand building and e-commerce. Colleagues describe her as perceptive, articulate, and committed to excellence.
Outside of work, Ainara is an avid traveler, having backpacked through 30 countries—a journey that inspired her entrepreneurial path. She practices Vipassana meditation, yoga, and boxing, and cares for three adopted street dogs. She also dedicates time as a Mentor of Change for the Atal Innovation Mission.
Her company, Belora, is the first makeup brand across Europe and Asia to receive MADE SAFE™ certification, guaranteeing products are free from harmful toxins.
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