Ainara Kaur in

Ainara Kaur

Enthusiast · DISC type i
Co-Founder at Belora Cosmetics
📍 Gurugram, Haryana, India

Ainara Kaur is the Co-Founder of Belora Cosmetics, a brand focused on clean, vegan makeup that doubles as skincare. A former Head of Marketing at Myntra, she is an award-winning entrepreneur with deep expertise in brand building and e-commerce. Colleagues describe her as perceptive, articulate, and committed to excellence.

Outside of work, Ainara is an avid traveler, having backpacked through 30 countries—a journey that inspired her entrepreneurial path. She practices Vipassana meditation, yoga, and boxing, and cares for three adopted street dogs. She also dedicates time as a Mentor of Change for the Atal Innovation Mission.

Her company, Belora, is the first makeup brand across Europe and Asia to receive MADE SAFE™ certification, guaranteeing products are free from harmful toxins.

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Current Role
Co-Founder
Location
Gurugram, Haryana, India
Personality Overview

How Ainara shows up

Optimistic
Story Driven
Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Priorities

Topics Ainara cares about

Clean Beauty
Founded Belora Cosmetics to solve the problem of harmful chemicals in makeup, creating products that are vegan, cruelty-free, and double as skincare.
Brand Building
Leveraged nearly two decades of marketing experience, including as Head of Marketing at Myntra, to build multiple successful companies from the ground up.
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Career

Work history

9-2019
Co-Founder
Belora Cosmetics
2018 - 8-2021
Mentor of Change
Atal Innovation Mission
12-2016 - 3-2020
Chief Executive Officer & Co-Founder
Canvilicious Creative Tech Agency
7-2017 - 9-2019
Member of National Committee on eCommerce for the year 2017-18
Confederation of Indian Industry
1-2015 - 8-2016
Head - Marketing Communications
Myntra
In the press

Media appearances

Ainara Kaur, Co-Founder of clean beauty brand Belora Cosmetics has established a .... Featured in CNBC TV18 India (Facebook)
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Ainara Kaur, the Co-Founder of Belora Cosmetics, reveals how she .... Featured in CNBC TV18 India (Facebook)
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Education
1995 - 1998
BA (English Hons)
MD University
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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