Ainara Kaur

Enthusiast
DISC Type : i

Co-Founder at Belora Cosmetics

Gurugram, Haryana, India

Overview

Ainara Kaur is the Co-Founder of Belora Cosmetics, a brand focused on clean, vegan makeup that doubles as skincare. A former Head of Marketing at Myntra, she is an award-winning entrepreneur with deep expertise in brand building and e-commerce. Colleagues describe her as perceptive, articulate, and committed to excellence.

Outside of work, Ainara is an avid traveler, having backpacked through 30 countries—a journey that inspired her entrepreneurial path. She practices Vipassana meditation, yoga, and boxing, and cares for three adopted street dogs. She also dedicates time as a Mentor of Change for the Atal Innovation Mission.

Her company, Belora, is the first makeup brand across Europe and Asia to receive MADE SAFE™ certification, guaranteeing products are free from harmful toxins.

Personality Overview

Optimistic

Story Driven

Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Clean Beauty
Founded Belora Cosmetics to solve the problem of harmful chemicals in makeup, creating products that are vegan, cruelty-free, and double as skincare.
Brand Building
Leveraged nearly two decades of marketing experience, including as Head of Marketing at Myntra, to build multiple successful companies from the ground up.
Animal Welfare
She has three adopted indie street dogs. Her company's commitment to being cruelty-free aligns with this personal passion.

Media Appearances

Ainara Kaur, Co-Founder of clean beauty brand Belora Cosmetics has established a .... Featured in CNBC TV18 India (Facebook)

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Ainara Kaur, the Co-Founder of Belora Cosmetics, reveals how she .... Featured in CNBC TV18 India (Facebook)

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"All products are certified Made Safe™️": Co‑founder, Belora Cosmetics. Featured in Businessworld

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Work History

9-2019
Co-Founder at Belora Cosmetics
2018 - 8-2021
Mentor of Change at Atal Innovation Mission
12-2016 - 3-2020
Chief Executive Officer & Co-Founder at Canvilicious Creative Tech Agency
7-2017 - 9-2019
Member of National Committee on eCommerce for the year 2017-18 at Confederation of Indian Industry
1-2015 - 8-2016
Head - Marketing Communications at Myntra

Education

1995 - 1998
BA (English Hons) from MD University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Gurugram, Haryana, India Job Level : N/A Designation : Co-Founder at Belora Cosmetics
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Insights For Selling To Ainara

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ainara is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Ainara

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Ainara move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Ainara take some risk or not?

  • They can take some low-probability risks if needed.

You And Ainara

Personality Compatibility


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