AJ Goehle in

AJ Goehle

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Chief Executive Officer & Principal at Luci Creative
📍 Greater Chicago Area, United States

AJ Goehle is the CEO and Principal of Luci Creative, an award-winning experience design firm. She blends a background in communications design from Syracuse University and an MBA to lead her team in creating impactful exhibits for clients like Harley-Davidson and the National Music Museum. She is a recognized leader in the museum and themed entertainment industries.

AJ is passionate about the power of in-person, sensory experiences to tell powerful stories and create lasting memories. To reignite her own passion, she often acts as a tourist in new cities. She has a professional interest in Walt Disney Imagineering, reflecting a dedication to immersive and compelling narrative environments.

Her April 2024 TEDx talk was titled, "Leaving Imprints: The Transformative Power of In-Person Experiences. "

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Current Role
Chief Executive Officer & Principal
Location
Greater Chicago Area, United States
Personality Overview

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Priorities

Topics AJ cares about

Museum Experience Design
As CEO of a firm specializing in museum exhibits, she was named a Top 50 Museum Influencer by Blooloop for her work in the field.
In-Person Experiences
This was the core theme of her 2024 TEDx talk, where she discussed creating unforgettable "imprint experiences" that activate the senses.
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Career

Work history

6-2019
Chief Executive Officer & Principal
Luci Creative
1-2018
Member
Women Presidents'​ Organization
8-2011 - 12-2019
Executive Director
Luci Creative
8-2011 - 6-2012
Senior Strategist & Designer
Ravenswood Studio, Inc.
6-2007 - 8-2011
360º Designer (Environmental and Experiential Planning and Design)
Levy Restaurants
In the press

Media appearances

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Education
Master of Business Administration - MBA
Gies College of Business - University of Illinois Urbana-Champaign
Communications Design with Focus on Design Strategy & Minor in Spanish Liguistics
Syracuse University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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