AJ Goehle

Galvanizer
DISC Type : Id

Chief Executive Officer & Principal at Luci Creative

Greater Chicago Area, United States

Overview

AJ Goehle is the CEO and Principal of Luci Creative, an award-winning experience design firm. She blends a background in communications design from Syracuse University and an MBA to lead her team in creating impactful exhibits for clients like Harley-Davidson and the National Music Museum. She is a recognized leader in the museum and themed entertainment industries.

AJ is passionate about the power of in-person, sensory experiences to tell powerful stories and create lasting memories. To reignite her own passion, she often acts as a tourist in new cities. She has a professional interest in Walt Disney Imagineering, reflecting a dedication to immersive and compelling narrative environments.

Her April 2024 TEDx talk was titled, "Leaving Imprints: The Transformative Power of In-Person Experiences. "

Personality Overview

Trusting

People-Oriented

Persuader

They are more likely to be open to unproven but exciting technologies.  They will bat for you if they come to believe in you. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Museum Experience Design
As CEO of a firm specializing in museum exhibits, she was named a Top 50 Museum Influencer by Blooloop for her work in the field.
In-Person Experiences
This was the core theme of her 2024 TEDx talk, where she discussed creating unforgettable "imprint experiences" that activate the senses.
Experiential Storytelling
She believes storytelling should inspire, captivate, and act as a catalyst for new ideas, a core philosophy in her firm's approach to design.

Media Appearances

AJ has no verified media appearances

Work History

6-2019
Chief Executive Officer & Principal at Luci Creative
1-2018
Member at Women Presidents'​ Organization
8-2011 - 12-2019
Executive Director at Luci Creative
8-2011 - 6-2012
Senior Strategist & Designer at Ravenswood Studio, Inc.
6-2007 - 8-2011
360º Designer (Environmental and Experiential Planning and Design) at Levy Restaurants

Education

Master of Business Administration - MBA from Gies College of Business - University of Illinois Urbana-Champaign
Communications Design with Focus on Design Strategy & Minor in Spanish Liguistics from Syracuse University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Chicago Area, United States Job Level : N/A Designation : Chief Executive Officer & Principal at Luci Creative
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Insights For Selling To AJ

During A Call Or A Meeting

DO's

  • Talk about other customers and how they have derived value from your product
  • You might need to keep the conversation on track, they tend to slide off-topic
  • Talk about some of the cool and impressive features of your product

DONT's

  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t be excessively objective, focus on building a story first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with AJ is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from AJ

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will AJ move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can AJ take some risk or not?

  • They can take risks if necessary.

You And AJ

Personality Compatibility


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