Ajay Kakar

Critic
DISC Type : C

Head - Corporate Branding at Adani Group

Mumbai, Maharashtra, India

Overview

Ajay Kakar is the Head of Corporate Branding at Adani Group, with over three decades of experience shaping brand narratives for major Indian corporations like Aditya Birla Group and Reliance Capital. A Certified Financial Planner, he expertly blends financial acumen with brand strategy, having started his journey building the financial practice at Ogilvy.

Deeply invested in his field, Ajay dedicates significant time to advancing the advertising industry. He serves as a leader for prestigious industry bodies and awards, such as The Advertising Club and the Abby Awards, demonstrating a passion for fostering talent and celebrating creative excellence beyond his corporate role.

He has attended every single Goafest, Indias premier advertising festival, since its inception.

Personality Overview

Critic

Objective Thinker

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Corporate Branding
As the Head of Corporate Branding for Adani Group, he is responsible for shaping the unified brand narrative across its diverse portfolio of businesses.
Advertising Excellence
He is heavily involved in industry recognition, serving as the Jury Chair for the ad: tech Honours Awards and the Chairperson for the prestigious Abby Awards.
Tech in Marketing
Leads the jury for the ad: tech awards, which specifically recognize the best use of technology, platforms, and tools that are reshaping modern marketing outcomes.

Media Appearances

Ajay Kakar - Adani Group, on Branding, Creative Excellence, Integrity. Featured in YouTube

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Ajay Kakar, Adani Group - On creative excellence, industry integrity and branding with purpose. Featured in JioSaavn

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Work History

7-2023
Head - Corporate Branding at Adani Group
2-2008 - 10-2022
Chief Marketing Officer - Aditya Birla Capital at Aditya Birla Group
8-2005 - 12-2007
Head - Branding & Communications at Reliance Capital
7-2003 - 8-2005
President & Country Head - Ogilvy Public Relations at Ogilvy
5-1991 - 8-2005
Executive Director and Head, Financial Practice at Ogilvy

Education

Certified Financial Planner from Financial Planning Standards Board

More Information

Social Presence :

Prographics :

Exp : 33 Location : Mumbai, Maharashtra, India Job Level : N/A Designation : Head - Corporate Branding at Adani Group
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Insights For Selling To Ajay

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ajay is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Ajay

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Ajay move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Ajay take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Ajay

Personality Compatibility


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