Ajay Sharma

Captain
DISC Type : DS

Head of LCS Advertising - Auto, Consumer Electronics, Hardlines and Softlines (Fashion) at Amazon

Gurgaon, Haryana, India

Overview

Ajay Sharma leads Amazons LCS Advertising division for key categories like Auto, Wireless, and Fashion. An MBA graduate from IMS UNISON UNIVERSITY, he is a respected industry expert who has served as a jury member for Indias MAddies awards. Colleagues often describe him as an inclusive leader, creative, and a thorough professional.

Outside of his professional life, Ajay is a proud father. He recently celebrated his 11-year-old son being named Athlete of the Year at school, highlighting the importance he places on dedication, sportsmanship, and family achievements.

Unique fact: Ajay was part of the distinguished jury for the #MAddies2025, one of Indias top platforms for recognizing excellence in digital marketing.

Personality Overview

Consummate Professional

Planner & Achiever

Long-Term Thinker

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Digital Advertising Excellence
His team at Amazon Ads was named “Publisher of the Year” four years in a row at the MMA SMARTIES India, and he served as an industry jury member.
Creative Brand Storytelling
He shared his pride in working on the #LoveUnpacked project with Samsung, emphasizing unique storytelling as a key component of a successful campaign.
Retail Media Innovation
As a key figure at Amazon Ads, he is at the forefront of enabling full-funnel advertising for brands, a core concept of modern retail media networks.

Media Appearances

Mr. Ajay Sharma – Head of LCS Ads (Smartphones) at Amazon. Featured in Mobility India

See Now

Work History

4-2024
Head of LCS Advertising - Auto, Consumer Electronics, Hardlines and Softlines (Fashion) at Amazon
10-2018 - 4-2024
Head of Advertising Sales- Consumer Electronics at Amazon
7-2016 - 9-2018
Sr Manager - Ad Sales at Amazon
1-2015 - 6-2016
Industry Lead at Twitter
1-2014 - 1-2015
Director of Business Development at ZipDial Mobile solutions pvt. ltd (Acquired by Twitter inc in January 2015)

Education

Master of Business Administration (M.B.A.) from IMS UNISON UNIVERSITY
Education details unavailable from Kendriya Vidyalaya

More Information

Social Presence :

Prographics :

Exp : 18 Location : Gurgaon, Haryana, India Job Level : Mid-senior Designation : Head of LCS Advertising - Auto, Consumer Electronics, Hardlines and Softlines (Fashion) at Amazon
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Insights For Selling To Ajay

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ajay is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ajay

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ajay move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ajay take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ajay

Personality Compatibility


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