Akshayita Saxena

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DISC Type : CD

Head of Brand, Corporate Communications & Marketing at Bosch Global Software Technologies

Bengaluru, Karnataka, India

Overview

Akshayita Saxena is the Head of Brand, Corporate Communications, and Marketing at Bosch Global Software Technologies, where she drives brand strategy and business development. An alumna of S P Jain Institute of Management & Research, she has led three major rebranding projects and is a member of the Forbes Communications Council and NASSCOM ER&D Marketing Council.

Outside of her corporate role, she is a thought leader who frequently reflects on concepts like purpose, mindset, and the transformative power of change and doubt. She participates in industry events, sharing her insights on branding, leadership, and the future of technology, showing a commitment to broader industry growth and dialogue.

Interesting fact: Akshayita was recognized as an Economic Times Young Leader in 2017, a prestigious honor for emerging leaders in India.

Personality Overview

Thorough Evaluator

Fast But Analytical

Rigorous & Demanding

They are very proud of what they do.  More than the product, they care about the effectiveness of the product. They like to act fast and expect others to do the same.

Topics They Care About

Brand Transformation
She has a proven track record of leading three high-impact rebranding projects across diverse sectors like telecom, software, and GCC companies.
B2B Technology Marketing
Her entire career, from Vodafone to her current global leadership role at Bosch, has been centered on B2B marketing within the technology industry.
Leadership Philosophy
Her public posts and speaking topics reveal a deep interest in the concepts of purpose, mindset, harnessing doubt, and navigating uncomfortable change as a leader.

Media Appearances

Akshayita Saxena - Bosch Global Software Technologies (BGSW). Featured in Forbes

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Work History

6-2021
Head of Brand, Corporate Communications & Marketing at Bosch Global Software Technologies
6-2020 - 6-2021
GM & Head - Enterprise Brand & Marketing Communications India at Vodafone Idea Limited
9-2018 - 6-2020
Head Of Marketing, Vodafone Idea Business Services, Karnataka at Vodafone Idea Limited
7-2017 - 8-2018
Senior Marketing Manager at Vodafone
12-2015 - 6-2017
Marketing Manager at Vodafone

Education

2011 - 2013
PGDM from S P Jain Institute of Management & Research, Mumbai
2007 - 2010
BSc Honors from Mithibai College

More Information

Social Presence :

Prographics :

Exp : 12 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Head of Brand, Corporate Communications & Marketing at Bosch Global Software Technologies
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Insights For Selling To Akshayita

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Akshayita is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Akshayita

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Akshayita move?

  • They can take decisions very fast if you manage to convince them.
  • Can Akshayita take some risk or not?

  • The risks don’t matter much to them.

You And Akshayita

Personality Compatibility


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