Alёna K. in

Alёna K.

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Chief Brand Officer at i4ce.uk
📍 Limassol, Cyprus

Alёna K. is the Chief Brand Officer at i4ce. uk, specializing in transforming expertise into sustained attention. With a deep background in retention and CRM within the iGaming and crypto industries, she focuses on building systems that foster loyalty and demand. She holds a Masters degree from Moscow State University of Mechanical Engineering.

Her unique insight is that experts face a retention problem, not a visibility problem. She believes in creating systems for repeat attention rather than chasing fleeting viral moments.

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Current Role
Chief Brand Officer
Location
Limassol, Cyprus
Personality Overview

How Alёna shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Alёna cares about

Retention Thinking
Her core philosophy, which prioritizes building systems for repeat attention over chasing temporary reach. She focuses on what brings an audience back, not just what gets them there once.
Personal Branding
Believes personal brands grow faster than company brands today. She helps experts build authority, trust, and demand by focusing on long-term audience retention and engagement.
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Career

Work history

12-2025
Chief Brand Officer
i4ce.uk
3-2025 - 2-2026
Chief Retention Officer | iGaming
GloryTech
4-2024 - 3-2025
Head of Retention | Crypto
GoMining
4-2023 - 5-2024
Head of CRM | iGaming
Wiztech Group
5-2021 - 7-2023
Head of Retention | iGaming
WinCorp
In the press

Media appearances

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Education
Master's degree
Moscow State University of Mechanical Engineering (MAMI)
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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