Alёna K.

Activist
DISC Type : Cd

Chief Brand Officer at i4ce.uk

Limassol, Cyprus

Overview

Alёna K. is the Chief Brand Officer at i4ce. uk, specializing in transforming expertise into sustained attention. With a deep background in retention and CRM within the iGaming and crypto industries, she focuses on building systems that foster loyalty and demand. She holds a Masters degree from Moscow State University of Mechanical Engineering.

Her unique insight is that experts face a retention problem, not a visibility problem. She believes in creating systems for repeat attention rather than chasing fleeting viral moments.

Personality Overview

Logical And Quick

Perfectionist

Meticulous

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Retention Thinking
Her core philosophy, which prioritizes building systems for repeat attention over chasing temporary reach. She focuses on what brings an audience back, not just what gets them there once.
Personal Branding
Believes personal brands grow faster than company brands today. She helps experts build authority, trust, and demand by focusing on long-term audience retention and engagement.
Lifecycle Strategy
Has extensive experience owning player and client lifecycle strategies, aligning CRM, VIP, and marketing to maximize value, as seen in her roles at GloryTech and GoMining.

Media Appearances

Alёna has no verified media appearances

Work History

12-2025
Chief Brand Officer at i4ce.uk
3-2025 - 2-2026
Chief Retention Officer | iGaming at GloryTech
4-2024 - 3-2025
Head of Retention | Crypto at GoMining
4-2023 - 5-2024
Head of CRM | iGaming at Wiztech Group
5-2021 - 7-2023
Head of Retention | iGaming at WinCorp

Education

Master's degree from Moscow State University of Mechanical Engineering (MAMI)

More Information

Social Presence :

Prographics :

Exp : N/A Location : Limassol, Cyprus Job Level : N/A Designation : Chief Brand Officer at i4ce.uk
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Insights For Selling To Alёna

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alёna is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Alёna

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Alёna move?

  • Their decision making speed is somewhere in the middle.
  • Can Alёna take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Alёna

Personality Compatibility


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