Al Noshirvani

Inspirer
DISC Type : di

Executive Chairman at AltaDX

Washington, District of Columbia, United States

Overview

Al Noshirvani is a fitness technology veteran with over 25 years of experience in SaaS and business development. He co-founded Alta Technology Group after founding and selling his previous company, Motionsoft. People who have worked with him describe him as having "incredible intellect" and "humor".

He is deeply invested in the broader industrys success, serving as the Vice Chairman of the Board for the Health & Fitness Association, where he works to grow, protect, and promote the industry. He holds a BA from The Catholic University of America.

After building Motionsoft for 16 years, he successfully exited when the company was acquired by industry leader Daxko in 2020.

Personality Overview

Generous

Charming & Persuasive

Decisive

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Fitness Technology
A core focus of his career, he frequently discusses the need for stitching together best-of-breed systems to fill gaps left by single platforms.
AI in Fitness
He actively evaluates the practical applications of AI, questioning whether it is real or just hype and comparing its tangible benefits against trends like the metaverse.
Corporate Wellness
Participates in industry panels on the shift from reactive healthcare to proactive wellness, exploring its redefinition of the fitness industry.

Media Appearances

Al Noshirvani | AltaDX. Featured in AltaDX (official website)

See Now

HFA Show Speaker: Al Noshirvani. Featured in Health & Fitness Association (HFA Show)

See Now

Work History

2-2026
Executive Chairman at AltaDX
1-2024 - 2-2026
Managing Partner at AltaDX
9-2025
Vice Chairman of The Board of Directors at Health & Fitness Association
7-2022 - 9-2025
Board Member at Health & Fitness Association
1-2021
Managing Partner at Integrity Square

Education

1990 - 1994
BA from The Catholic University of America
1985 - 1989
High School from St Stephens

More Information

Social Presence :

Prographics :

Exp : 20 Location : Washington, District of Columbia, United States Job Level : N/A Designation : Executive Chairman at AltaDX
URL has been copied!

Insights For Selling To Al

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Al is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Al

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Al move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Al take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Al

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.