Al Noshirvani is a fitness technology veteran with over 25 years of experience in SaaS and business development. He co-founded Alta Technology Group after founding and selling his previous company, Motionsoft. People who have worked with him describe him as having "incredible intellect" and "humor".
He is deeply invested in the broader industrys success, serving as the Vice Chairman of the Board for the Health & Fitness Association, where he works to grow, protect, and promote the industry. He holds a BA from The Catholic University of America.
After building Motionsoft for 16 years, he successfully exited when the company was acquired by industry leader Daxko in 2020.
Read the full overview →They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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