Al Noshirvani in

Al Noshirvani

Inspirer · DISC type di
Executive Chairman at AltaDX
📍 Washington, District of Columbia, United States

Al Noshirvani is a fitness technology veteran with over 25 years of experience in SaaS and business development. He co-founded Alta Technology Group after founding and selling his previous company, Motionsoft. People who have worked with him describe him as having "incredible intellect" and "humor".

He is deeply invested in the broader industrys success, serving as the Vice Chairman of the Board for the Health & Fitness Association, where he works to grow, protect, and promote the industry. He holds a BA from The Catholic University of America.

After building Motionsoft for 16 years, he successfully exited when the company was acquired by industry leader Daxko in 2020.

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Experience
20 Years
Current Role
Executive Chairman
Location
Washington, District of Columbia, United States
Personality Overview

How Al shows up

Generous
Charming & Persuasive
Decisive

They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Priorities

Topics Al cares about

Fitness Technology
A core focus of his career, he frequently discusses the need for stitching together best-of-breed systems to fill gaps left by single platforms.
AI in Fitness
He actively evaluates the practical applications of AI, questioning whether it is real or just hype and comparing its tangible benefits against trends like the metaverse.
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Career

Work history

2-2026
Executive Chairman
AltaDX
1-2024 - 2-2026
Managing Partner
AltaDX
9-2025
Vice Chairman of The Board of Directors
Health & Fitness Association
7-2022 - 9-2025
Board Member
Health & Fitness Association
1-2021
Managing Partner
Integrity Square
In the press

Media appearances

Al Noshirvani | AltaDX. Featured in AltaDX (official website)
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HFA Show Speaker: Al Noshirvani. Featured in Health & Fitness Association (HFA Show)
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Education
1990 - 1994
BA
The Catholic University of America
1985 - 1989
High School
St Stephens
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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