Al Patino

Critic
DISC Type : C

Division Vice President - Hispanic Brands (West Region) at Bar-S Foods Co.

Los Angeles, California, United States

Overview

Al Patino is a seasoned grocery executive with over 30 years of experience, currently Vice President of Hispanic Brands at Sigma / Bar-S Foods Co. He specializes in multi-unit operations, merchandising, and procurement, and is a graduate of the USC Marshall School of Business Food Industry Executive Program.

Outside of his executive role, Al is bilingual in English and Spanish and is passionate about community engagement and celebrating cultural traditions. He demonstrates a commitment to continuous learning, having recently completed a program in Critical Thinking and Decision Making.

He authored a publication titled "A Successful Life in The Supermarket Industry, " reflecting on his extensive career.

Personality Overview

Objective Thinker

Information Seeker

Critic

They don’t appreciate bells and whistles unless backed by data.  They enjoy working alone and do not rely on others very often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Hispanic Market Growth
As VP of Hispanic Brands and a recent speaker at an event on Latin American culture, he is an expert on the impact of Latino brands in the U. S. market.
Grocery Operations
His career is built on delivering financial results through operational excellence in retail, distribution, and supply chain management for major grocers.
Community Engagement
Actively promotes and participates in his company's charitable partnerships, highlighting a strong value for giving back to the community.

Media Appearances

Al has no verified media appearances

Work History

9-2018
Division Vice President - Hispanic Brands (West Region) at Bar-S Foods Co.
11-2015 - 6-2018
Senior Director Operations FoodMaxx at The Save Mart Companies
10-2013 - 11-2015
Assistant Vice President of Operations at Grupo Rey
1-2013 - 9-2013
Director of Distribution and Transportation at Mi Pueblo Food Center
1-2008 - 1-2013
Director of Grocery Supply Chain/Operations at Mi Pueblo Food Center

Education

2016 - 2016
Food Industry Executive Program 2016 from USC Marshall School of Business
2007 - 2010
Education details unavailable from University of Phoenix

More Information

Social Presence :

Prographics :

Exp : 30 Location : Los Angeles, California, United States Job Level : Senior Designation : Division Vice President - Hispanic Brands (West Region) at Bar-S Foods Co.
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Insights For Selling To Al

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Al is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Al

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Al move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Al take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Al

Personality Compatibility


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