Alain Masse

Questioner
DISC Type : c

President at NAPA Auto Parts

United States

Overview

Alain Masse is the President of North America Automotive for Genuine Parts Company, overseeing operations across the continent. With over a decade of progressive experience at the company, including roles as President of UAP Inc. and EVP of NAPA, he has a deep understanding of the automotive aftermarket industry. He holds a BBA from HEC Montréal.

Alains posts show a focus on his team, often traveling for "road trips" to visit various NAPA facilities and meet with employees and independent store owners. He expresses great pride in his colleagues accomplishments and the companys culture, frequently celebrating team and company-wide achievements publicly.

He is described by his CEO as a leader respected for his collaborative style and proven ability to build high-performing teams.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Value Seeker

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Team Recognition
Consistently praises his teams in public posts, highlighting their talent and dedication as key to the company's success.
Supply Chain Strength
Takes personal trips to visit distribution centers and transportation teams, expressing confidence in efforts to strengthen the supply chain.
Corporate Culture
Expresses immense pride in UAP being named one of Canada's Top 100 Employers, indicating a focus on creating a positive work environment.

Media Appearances

Alain Masse appointed President of UAP Inc.. Featured in Newswire.ca

See Now

Work History

8-2025
President at NAPA Auto Parts
9-2015 - 11-2025
President at UAP Inc.
2-2013 - 8-2015
Executive Vice President, NAPA Auto Parts at UAP Inc.
1-2011 - 1-2013
Executive Vice-President, Heavy Vehicle Parts Division at UAP Inc.
10-2005 - 12-2010
President and General Manager at Cantrex

Education

1988 - 1991
Bachelor of Business Administration (BBA) from HEC Montréal
Executive Development Program from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 21 Location : United States Job Level : N/A Designation : President at NAPA Auto Parts
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Insights For Selling To Alain

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alain is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Alain

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alain move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Alain take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Alain

Personality Compatibility


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