Alain Masse
Login to view DISC.Alain Masse is the President of North America Automotive for Genuine Parts Company, overseeing operations across the continent. With over a decade of progressive experience at the company, including roles as President of UAP Inc. and EVP of NAPA, he has a deep understanding of the automotive aftermarket industry. He holds a BBA from HEC Montréal.
Alains posts show a focus on his team, often traveling for "road trips" to visit various NAPA facilities and meet with employees and independent store owners. He expresses great pride in his colleagues accomplishments and the companys culture, frequently celebrating team and company-wide achievements publicly.
He is described by his CEO as a leader respected for his collaborative style and proven ability to build high-performing teams.
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