Alan Lang

Questioner
DISC Type : c

Director of Marketing at SFL Companies

Troy, Michigan, United States

Overview

Alan has no verified overview

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Alan has no verified topics they care about

Media Appearances

Alan has no verified media appearances

Work History

5-2025
Director of Marketing at SFL Companies
1-2021 - 12-2024
Sr. Director Sales Marketing & Business Intelligence - Americas at GKN Hydrogen
1-2020 - 1-2021
Sr. Director Commercial Large Segment at GKN Powder Metallurgy
1-2019 - 1-2020
Director Marketing Global Commercial System & Business Intelligence at GKN Powder Metallurgy
1-2016 - 1-2019
Director Global Commercial Systems and Business Intelligence at GKN Powder Metallurgy

Education

9-1996 - 5-1999
Master of Business Administration (M.B.A.) from Wayne State University
9-1989 - 5-1994
Bachelor of Science - BS from Michigan State University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Troy, Michigan, United States Job Level : Mid-senior Designation : Director of Marketing at SFL Companies
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Insights For Selling To Alan

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alan is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Alan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alan move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Alan take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Alan

Personality Compatibility


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