Alan Wogan

Enthusiast
DISC Type : i

Co- Founder CEO symplicity. Foods Ltd at symplicity.

United Kingdom

Overview

Alan Wogan is the Co-Founder and CEO of symplicity. , a company creating flavour-led vegetable ingredients for chefs and home cooks. He is also the Co-Founder and Director of the popular London-based restaurant chain, Homeslice Pizza. He earned a degree in Psychology and Philosophy from the University of Warwick.

Before his ventures in the food industry, Alan had an early career as a radio and television newscaster and business journalist for prominent organizations including the BBC, Financial Times, and Bloomberg. He transitioned into the business side of media before dedicating himself to his restaurant and food production businesses.

He has successfully scaled two distinct food brands, growing Homeslice from a mobile pizza oven and taking symplicity. from professional kitchens to major retail stores.

Personality Overview

Amiable & Agreeable

Story Driven

Optimistic

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Food Entrepreneurship
Co-founded and scaled two successful food businesses: the Homeslice Pizza restaurant chain and the plant-based ingredient brand symplicity. , showing a passion for building brands from the ground up.
Plant-Based Innovation
Leads symplicity. , a company using natural fermentation to create intensely flavourful vegetable-based products for foodservice and retail, moving away from heavily processed alternatives.
Restaurant to Retail
Successfully transitioned symplicity. from a brand trusted by over 1, 000 chefs into a retail product, recently launching nationwide with major UK supermarket Waitrose.

Media Appearances

Alan has no verified media appearances

Work History

3-2020
Co- Founder CEO symplicity. Foods Ltd at symplicity.
9-2012
Co-Founder Board Director at HOMESLICE PIZZA

Education

Psychology and Philosophy from University of Warwick

More Information

Social Presence :

Prographics :

Exp : N/A Location : United Kingdom Job Level : N/A Designation : Co- Founder CEO symplicity. Foods Ltd at symplicity.
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Insights For Selling To Alan

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Maintain high, positive energy and convey confidence
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alan is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Alan

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Alan move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Alan take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Alan

Personality Compatibility


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