Alana Friedman

Critic
DISC Type : C

Vice President of Retail Brokerage at JLL

New York City Metropolitan Area, United States

Overview

Alana Friedman is a Vice President at JLL, specializing in retail leasing for both tenant and landlord representation across the New Jersey/Metro area. With over a decade of experience, she has worked with major national retailers and institutional landlords. She holds a Bachelors degree from the University of Rhode Island.

Alana is an active member of the commercial real estate community, participating in events like ICSC NY to foster connections. She is a passionate advocate for women in the industry, celebrating and contributing to events that build a strong community of female professionals in commercial real estate.

She is a multi-year recipient of the CoStar Power Broker award for being a top retail leasing broker in Northern New Jersey.

Personality Overview

ROI Driven

Negotiator

Precise

They prefer to do logical analysis and value evidence over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.

Topics They Care About

Retail Leasing
Her core specialty is representing both tenants and landlords in retail real estate transactions throughout the New Jersey area.
Mixed-Use Developments
Leads leasing for combined retail and office spaces in premier mixed-use projects, such as the Vermella East Brunswick development.
Women in Real Estate
Actively supports and participates in events designed to build community and create meaningful connections among women in commercial real estate.

Media Appearances

Retail brokers Townes, Friedman join JLL. Featured in RE-NJ

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Alana Friedman joins JLL’s New Jersey retail brokerage team. Featured in NJBiz

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JLL appoints David Townes and Alana Friedman to expand capabilities of New Jersey retail division. Featured in CityBiz

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Work History

3-2023
Vice President of Retail Brokerage at JLL
7-2018 - 3-2023
Director of Retail Brokerage at Cushman & Wakefield
12-2013 - 6-2018
Retail Brokerage at RKF
9-2012 - 12-2013
Canvasser at RKF
7-2011 - 8-2012
Associate at The Goldstein Group

Education

2007 - 2011
Bachelor of Arts (BA) from University of Rhode Island
2001 - 2007
Education details unavailable from Dwight-Englewood School

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Vice President of Retail Brokerage at JLL
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Insights For Selling To Alana

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alana is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Alana

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Alana move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Alana take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Alana

Personality Compatibility


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