Alastair Ding

Go-getter
DISC Type : d

Chief Investor at Surge Fitness

Singapore

Overview

Alastair is a seasoned financial markets professional turned entrepreneur. After senior roles at firms like Value Partners Group and Xen Technologies, he founded Surge Fitness. He holds a Diploma from Ngee Ann Polytechnic and an IBF Advance certification from the Wealth Management Institute.

He is passionate about helping busy professionals balance demanding careers with personal health. His philosophy emphasizes consistency, efficiency, and designing ones environment for success over relying on willpower. This theme is central to his business and personal content, where he shares practical insights on habit formation.

Unique fact: Alastair launched Asia’s first Bodystreet studio in Singapore, introducing the globally recognized 20-minute EMS workout to the region.

Personality Overview

Challenger

Self-Confident

Vision Oriented

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Health for Executives
His company, Surge Fitness, is dedicated to helping busy professionals build strength and energy with hyper-efficient, 20-minute workouts.
Boutique Fitness Ventures
As the founder and Chief Investor of Surge Fitness, he brought the global Bodystreet EMS training franchise to Asia for the first time.
Behavioral Psychology
He frequently posts about how environment, tracking, and defaults are more powerful than motivation or willpower for achieving goals.

Media Appearances

Alastair has no verified media appearances

Work History

4-2023
Chief Investor at Surge Fitness
3-2020 - 7-2022
Chief Commercial Officer - XEN Capital Asia at Xen Technologies
2-2019 - 3-2020
Country Head at Value Partners Group 惠理集團
9-2014 - 3-2020
Sales Director at Value Partners Group 惠理集團
9-2012 - 9-2014
Head of Intermediary Business Development at Nikko Asset Management

Education

1987 - 1989
Diploma from Ngee Ann Polytechnic
2010 - 2010
IBF Advance from Wealth Management Institute (WMI)

More Information

Social Presence :

Prographics :

Exp : 17 Location : Singapore Job Level : N/A Designation : Chief Investor at Surge Fitness
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Insights For Selling To Alastair

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alastair is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Alastair

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alastair move?

  • Their decision making speed is somewhere in the middle.
  • Can Alastair take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Alastair

Personality Compatibility


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