Alastair Parker-swift

Alastair Parker-Swift is the founder of British lifestyle brand Crew Clothing. A former professional skier and windsurfing instructor, he established the company in 1993. He translated his passion for coastal living into a brand that grew from a single shop in Salcombe to over 100 stores nationwide.

An avid sportsman, Alastairs personal passions directly shaped his professional life. As a member of the England ski team and a windsurfing school operator, his active lifestyle was the core inspiration for Crew Clothings brand identity. His love for watersports and skiing is woven into the companys heritage.

He started Crew Clothing from the back of his windsurfing shop with a single rugby shirt design that sold out almost instantly.