Alastair Parker-Swift is the founder of British lifestyle brand Crew Clothing. A former professional skier and windsurfing instructor, he established the company in 1993. He translated his passion for coastal living into a brand that grew from a single shop in Salcombe to over 100 stores nationwide.
An avid sportsman, Alastairs personal passions directly shaped his professional life. As a member of the England ski team and a windsurfing school operator, his active lifestyle was the core inspiration for Crew Clothings brand identity. His love for watersports and skiing is woven into the companys heritage.
He started Crew Clothing from the back of his windsurfing shop with a single rugby shirt design that sold out almost instantly.
Alastair Parker-swift
ci director at Crew Clothing Co
Greater Nice Metropolitan Area, France
Overview
Topics They Care About
Retail Entrepreneurship
Founded Crew Clothing in 1993 and successfully grew it from a single shop in Salcombe to a national brand with over 100 stores.
Lifestyle Branding
Built a successful brand by translating his personal passion for coastal living, skiing, and windsurfing into a distinct clothing line.
Windsurfing & Skiing
A former professional skier for Great Britain and a windsurfing school owner, these sports are central to his personal story and the brand's origin.
Media Appearances
Alastair has no verified media appearances
Work History
ci director at Crew Clothing Co
Education
Alastair has no verified education history
More Information
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Exp : N/A
Location : Greater Nice Metropolitan Area, France
Job Level : Mid-senior
Designation : ci director at Crew Clothing Co
