Alba Segura-Cruz

Critic
DISC Type : C

Executive Assistant at Northwestern Mutual

McLean, Virginia, United States

Overview

Alba Segura-Cruz is a bilingual Executive Assistant at Northwestern Mutuals Tysons office, leveraging a background in recruiting to help source and grow the team of advisors. She is a graduate of The Catholic University of Americas Busch School of Business, where she studied Business Administration and Strategy.

She is passionate about community engagement and advocacy, actively participating in various networking events. She has recently attended gatherings for the Northern Virginia Hispanic Chamber of Commerce, a networking event for women of color, and a function focused on immigration causes.

Alba is a passionate supporter of immigration causes and community building.

Personality Overview

Precise

Critic

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They prefer to analyze logically and value objective facts over emotions.

Topics They Care About

Talent Sourcing
Her role involves supporting leadership and sourcing top advisors, drawing from her background in recruiting and talent acquisition.
Diversity and Inclusion
She actively attends events like "Networking for Women of Color" and highlights the importance of all-women panels in professional discussions.
Community Engagement
Demonstrates a passion for connecting with local professionals and changemakers, as shown by her attendance at Hispanic Chamber of Commerce events.

Media Appearances

Alba has no verified media appearances

Work History

8-2025
Executive Assistant at Northwestern Mutual
12-2024 - 8-2025
Talent Sourcer at Northwestern Mutual
10-2022
Sales Associate at J.Crew
8-2022 - 12-2024
Recruiting Coordinator at Clark Construction Group
3-2021 - 10-2022
Project Specialist at The Container Store

Education

2018 - 5-2022
Strategy from The Busch School of Business
2018 - 2022
Bacher of Science in Business Administration from The Catholic University of America

More Information

Social Presence :

Prographics :

Exp : 4 Location : McLean, Virginia, United States Job Level : Junior Designation : Executive Assistant at Northwestern Mutual
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Insights For Selling To Alba

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alba is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Alba

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Alba move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Alba take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Alba

Personality Compatibility


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