Albert Ortiz

Commander
DISC Type : D

Member of CIONET Advisory Board at CIONET

Barcelona, Catalonia, Spain

Overview

Albert is an experienced CIO and Tech Advisor at Travel Advisors Guild, with deep expertise in digital transformation for the travel and eCommerce sectors from his time at eDreams ODIGEO. Colleagues describe him as meticulous, goal-oriented, and a hard worker. He is also a member of the CIONET Advisory Board.

Based in Barcelona, Albert enjoys the citys lifestyle, particularly the beaches and skiing opportunities in the nearby mountains. He is an avid football fan and follows the local team closely.

He is a vocal advocate for modernizing the travel industry through automation, recommending specific tech solutions to streamline processes.

Personality Overview

Candid & Clear

Risk-Taker

Decisive

They respond well to strong and respectful communication.  They are very proud of what they do. They like to act fast and expect others to do the same.

Topics They Care About

Travel Tech Automation
He states that automation is the top priority for travel agencies in 2025 and actively endorses specific software solutions to achieve this.
AI in Travel
Frequently posts about the practical and secure implementation of AI in travel agencies, focusing on using it as a tool for efficiency while protecting customer data.
Data & BI Strategy
He advocates for moving from traditional tools like Excel to more powerful Business Intelligence platforms like Looker Studio or Power BI to unlock data-driven strategies.

Media Appearances

Albert has no verified media appearances

Work History

9-2019
Member of CIONET Advisory Board at CIONET
4-2017
CIO & Product Manager at TRAVEL ADVISORS GUILD
8-2013 - 7-2016
Head of Corporate IT at eDreams ODIGEO
11-2011 - 2-2017
IT Service Manager at eDreams ODIGEO
6-2008 - 11-2011
IT Operations Manager at eDreams ODIGEO

Education

1994 - 1999
Master of Engineering - MEng from Universitat Politècnica de Catalunya
2008 - 2008
Management Development Program from Esade

More Information

Social Presence :

Prographics :

Exp : 30 Location : Barcelona, Catalonia, Spain Job Level : Leadership Designation : Member of CIONET Advisory Board at CIONET
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Insights For Selling To Albert

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Albert is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Albert

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Albert move?

  • They can take decisions very fast if you manage to convince them.
  • Can Albert take some risk or not?

  • The risks don’t matter much to them.

You And Albert

Personality Compatibility


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