Albert Snook

Observer
DISC Type : ci

Owner/Chartered Accountant at 4-A Professional Services

Calgary, Alberta, Canada

Overview

Albert Snook is the Owner and Chartered Accountant at 4-A Professional Services, specializing as a Virtual Controller and CFO for small and medium-sized businesses across Canada. A graduate of Memorial University, he focuses on moving beyond compliance to help entrepreneurs improve financial processes, reporting, and growth strategies, describing himself as a "financial Swiss Army Knife".

He has been an active member of the Calgary Executives Association (CEA) since 2013, a professional network that has significantly contributed to his companys growth and business referrals.

His firm, Albert Snook Professional Corporation, serves as an external auditor for organizations like the Sparwood Public Library Association.

Personality Overview

Curious

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Virtual CFO Services
Positions his core service as providing 'Virtual Controller or CFO' functions, focusing on improving financial management processes for small and medium enterprises.
Entrepreneurial Growth
Focuses on helping entrepreneurs and business owners make their businesses work by providing strategic financial advice that goes beyond simple compliance.
Business Networking
A long-time member of the Calgary Executives Association since 2013, which has generated significant direct and referral business for his company.

Media Appearances

Albert Snook, 4-A Professional Services. Featured in Calgary Executives

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Work History

11-2008
Owner/Chartered Accountant at 4-A Professional Services
11-2007 - 10-2008
Controller at Arres Capital Incorporated
6-2003 - 10-2007
Staff Accountant/Chartered Accountant at Meyers Norris Penny LLP

Education

2003 - 2006
Chartered Accountant Designation from CA School of Business
1998 - 2003
Business Commerce Co-op from Memorial University, Newfoundland and Labrador

More Information

Social Presence :

Prographics :

Exp : 22 Location : Calgary, Alberta, Canada Job Level : N/A Designation : Owner/Chartered Accountant at 4-A Professional Services
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Insights For Selling To Albert

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Focus on immediate action-items rather than the larger goals
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Albert is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Albert

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Albert move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Albert take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Albert

Personality Compatibility


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