Alberto Indacochea in

Alberto Indacochea

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Country Manager Peru at Salesforce
📍 Peru

Alberto Indacochea is the General Manager of Salesforce Peru, bringing over 20 years of technology industry experience from leadership roles at IBM and Sapia. He specializes in driving digital transformation by implementing artificial intelligence, cloud, and automation solutions for the financial, telecommunications, and retail sectors. He holds an Executive MBA from Northwesterns Kellogg School of Management.

Outside of his executive role, Alberto is passionate about fostering the next generation of entrepreneurs. He is an active angel investor and mentor for startups within the Peruvian tech ecosystem. This commitment to education is further demonstrated by his guest lectures at universities like MIT, where he shares his vision on technology and business.

Unique fact: Alberto is a graduate of the Naval School of Peru, a distinctive background for a leader in the technology sector.

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Experience
13 Years
Current Role
Country Manager Peru
Job Level
Middle
Location
Peru
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Alberto cares about

Agentic AI Strategy
He focuses on helping companies adopt CRM with "agentic AI" and has shared his vision on Responsible AI in lectures at institutions like MIT.
Digital Transformation
His career is centered on supporting companies from all sectors in their digital transformation journeys to connect with customers more intelligently.
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Career

Work history

9-2025
Country Manager Peru
Salesforce
1-2024 - 8-2025
Artificial Intelligence Director
IBM
2-2022 - 12-2023
Technology Lifecycle Services Executive
IBM
2-2020 - 12-2021
Chief Executive Officer
Sapia Oficial
11-2019 - 2-2020
Co-Chief Executive Officer
Sapia Oficial
In the press

Media appearances

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Education
8-2023 - 6-2025
Executive MBA
Northwestern University - Kellogg School of Management
2021 - 2021
Certificate
University of Chicago
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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