Alberto Indacochea

Critic
DISC Type : C

Country Manager Peru at Salesforce

Peru

Overview

Alberto Indacochea is the General Manager of Salesforce Peru, bringing over 20 years of technology industry experience from leadership roles at IBM and Sapia. He specializes in driving digital transformation by implementing artificial intelligence, cloud, and automation solutions for the financial, telecommunications, and retail sectors. He holds an Executive MBA from Northwesterns Kellogg School of Management.

Outside of his executive role, Alberto is passionate about fostering the next generation of entrepreneurs. He is an active angel investor and mentor for startups within the Peruvian tech ecosystem. This commitment to education is further demonstrated by his guest lectures at universities like MIT, where he shares his vision on technology and business.

Unique fact: Alberto is a graduate of the Naval School of Peru, a distinctive background for a leader in the technology sector.

Personality Overview

Critic

Negotiator

Objective Thinker

It is very likely that they will negotiate pricing or other important terms.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Agentic AI Strategy
He focuses on helping companies adopt CRM with "agentic AI" and has shared his vision on Responsible AI in lectures at institutions like MIT.
Digital Transformation
His career is centered on supporting companies from all sectors in their digital transformation journeys to connect with customers more intelligently.
Startup Mentorship
He is an active angel investor and mentor within the Peruvian entrepreneurial ecosystem, helping to foster and guide new technology startups.

Media Appearances

Alberto has no verified media appearances

Work History

9-2025
Country Manager Peru at Salesforce
1-2024 - 8-2025
Artificial Intelligence Director at IBM
2-2022 - 12-2023
Technology Lifecycle Services Executive at IBM
2-2020 - 12-2021
Chief Executive Officer at Sapia Oficial
11-2019 - 2-2020
Co-Chief Executive Officer at Sapia Oficial

Education

8-2023 - 6-2025
Executive MBA from Northwestern University - Kellogg School of Management
2021 - 2021
Certificate from University of Chicago

More Information

Social Presence :

Prographics :

Exp : 13 Location : Peru Job Level : Middle Designation : Country Manager Peru at Salesforce
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Insights For Selling To Alberto

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alberto is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Alberto

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Alberto move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Alberto take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Alberto

Personality Compatibility


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