Alberto Penhos in

Alberto Penhos

Critic · DISC type C
Director of Operations at Stealth Startup
📍 Naucalpan de Juárez, México, Mexico

Alberto Penhos is a top management professional with over 13 years of experience in e-commerce, fintech, and retail. As a founder and COO, he excels at scaling products from ideation to launch, having directed initiatives that improved revenue by 566% in one year. He holds a Bachelor of Engineering and is a Magento Certified Solution Specialist.

He is a vocal advocate for prioritizing mental health in the workplace, believing leaders should foster an open culture. Alberto also emphasizes treating cybersecurity as a critical strategic investment to protect customer trust, rather than just an operational cost.

He has successfully founded multiple companies, including SoyMacho. com, a major mens grooming e-commerce platform in Mexico.

Read the full overview →
Experience
14 Years
Current Role
Director of Operations
Job Level
Mid-senior
Location
Naucalpan de Juárez, México, Mexico
Personality Overview

How Alberto shows up

Objective Thinker
Precise
Negotiator

They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions. They are quite likely to negotiate on pricing or other key terms.

Priorities

Topics Alberto cares about

E-commerce Efficiency
Passionate about leveraging automation and real-time task allocation in e-commerce to ensure faster deliveries and happier customers, viewing efficiency as a key competitive advantage.
AI in Business
Believes companies that are not seriously integrating AI and machine learning into their operations are missing a massive opportunity, despite the complex infrastructure requirements.
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Career

Work history

2-2025
Director of Operations
Stealth Startup
1-2023 - 12-2024
Chief Operating Officer
EN CACHITOS
5-2020
Founder & Chief Executive Officer
FFM Fearless For Men
3-2015 - 10-2021
Co-Founder - CEO
SoyMacho.com
12-2012 - 6-2015
Project Manager & Software Developer
Pengo Stores
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2011 - 2016
Bachelor of Engineering - BE
Tecnológico de Monterrey
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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