Alberto Penhos

Critic
DISC Type : C

Director of Operations at Stealth Startup

Naucalpan de Juárez, México, Mexico

Overview

Alberto Penhos is a top management professional with over 13 years of experience in e-commerce, fintech, and retail. As a founder and COO, he excels at scaling products from ideation to launch, having directed initiatives that improved revenue by 566% in one year. He holds a Bachelor of Engineering and is a Magento Certified Solution Specialist.

He is a vocal advocate for prioritizing mental health in the workplace, believing leaders should foster an open culture. Alberto also emphasizes treating cybersecurity as a critical strategic investment to protect customer trust, rather than just an operational cost.

He has successfully founded multiple companies, including SoyMacho. com, a major mens grooming e-commerce platform in Mexico.

Personality Overview

Objective Thinker

Precise

Negotiator

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

E-commerce Efficiency
Passionate about leveraging automation and real-time task allocation in e-commerce to ensure faster deliveries and happier customers, viewing efficiency as a key competitive advantage.
AI in Business
Believes companies that are not seriously integrating AI and machine learning into their operations are missing a massive opportunity, despite the complex infrastructure requirements.
Strategic Cybersecurity
Advocates for CFOs to view cybersecurity as a strategic investment that protects the entire business, rather than just another operational expense.

Media Appearances

Alberto has no verified media appearances

Work History

2-2025
Director of Operations at Stealth Startup
1-2023 - 12-2024
Chief Operating Officer at EN CACHITOS
5-2020
Founder & Chief Executive Officer at FFM Fearless For Men
3-2015 - 10-2021
Co-Founder - CEO at SoyMacho.com
12-2012 - 6-2015
Project Manager & Software Developer at Pengo Stores

Education

2011 - 2016
Bachelor of Engineering - BE from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 14 Location : Naucalpan de Juárez, México, Mexico Job Level : Mid-senior Designation : Director of Operations at Stealth Startup
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Insights For Selling To Alberto

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alberto is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Alberto

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Alberto move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Alberto take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Alberto

Personality Compatibility


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