Alberto Santana

Enigma
DISC Type : Idc

Member Board of Directors at HFTP SOUTH FLORIDA CHAPTER

Miami, Florida, United States

Overview

Alberto Santana is the Chief Revenue Officer at Alliants, bringing over 20 years of experience in hospitality technology. He specializes in enhancing guest engagement and operational efficiency through digital transformation, AI, and personalization. People who have worked with him describe him as passionate, organized, detail-oriented, and a professional with high integrity.

Personality Overview

Friendly Yet Blunt

Fast Follower

Persuasive & Assertive

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Hospitality Technology
With over two decades in the field, he is passionate about leveraging technology to solve industry challenges and enhance the traveler's journey from start to finish.
Guest Engagement
His primary professional goal is helping clients reimagine guest interactions and personalization through technology to create memorable and frictionless experiences.
Digital Transformation
He focuses on helping hotels adopt new technologies to improve staff effectiveness and operational workflows, driving growth and profitability.

Media Appearances

Alberto has no verified media appearances

Work History

10-2024
Member Board of Directors at HFTP SOUTH FLORIDA CHAPTER
2-2024
Chief Revenue Officer (CRO) at Alliants
1-2017 - 2-2024
SVP Sales, Service Optimization at Amadeus
9-2013 - 1-2017
Vice President of Sales, Americas Hospitality at Newmarket, an Amadeus company
7-2004 - 9-2013
Vice President of Global Sales at MTech

Education

1995 - 1997
International Relations and Affairs from Florida International University
International Business from Florida International University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Miami, Florida, United States Job Level : Leadership Designation : Member Board of Directors at HFTP SOUTH FLORIDA CHAPTER

Interested in

Health & Outdoor

Travel

Lifestyle

Food, Cigars, Libations

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Insights For Selling To Alberto

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alberto is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Alberto

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Alberto move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Alberto take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Alberto

Personality Compatibility


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