Alberto Vázquez Mora

Captain
DISC Type : DS

Director of Business Development Latin America at Copeland

Mexico City Metropolitan Area

Overview

Alberto Vázquez Mora is the Director of Business Development for Latin America at Copeland, with extensive experience in general management, sales, and industrial marketing. A graduate of MIT Sloan and IPADE, he is recognized for his focus on strategic planning and talent development. Colleagues describe him as a great, empathetic leader who drives results.

Outside of his executive roles, Alberto is a proponent of continuous learning and professional development. He is a reflective individual focused on personal growth, resilience, and converting complex challenges into learning opportunities. He also values strengthening commercial ties and personal relationships within his industry.

Unique fact: Alberto authored a publication titled "Manual of ecological uses of the Cal" (lime), showcasing his interest in sustainable practices.

Personality Overview

Output-Driven

Decisive But Calm

Consummate Professional

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Leadership & Talent
Described as a “fervent promoter of talent development” and a “great leader, ” he focuses on integrating competitive work teams and fostering professional growth.
Strategic Growth
His expertise includes developing 5-year strategic plans, managing turn-around situations, and leading business development for Latin America.
Wood & Furniture Industry
Served as the re-elected President of AMPIMM, the Mexican Association of Suppliers to the Wood and Furniture Industry, showing deep involvement in this sector.

Media Appearances

Alberto has no verified media appearances

Work History

1-2026
Director of Business Development Latin America at Copeland
2-2025 - 12-2025
Managing Director & Business Coach at SENA Mexico
1-2020 - 2-2025
Managing Director I Geschäftsführer bei Häfele de México at Häfele México
6-2023 - 1-2025
President (re-elected) at AMPIMM, A.C.
6-2021 - 6-2023
President at AMPIMM, A.C.

Education

6-2023 - 8-2023
Risks and Dynamics of Family Businesses from IPADE Business School
2011 - 2012
Executive Certificate from MIT Sloan School of Management

More Information

Social Presence :

Prographics :

Exp : 10 Location : Mexico City Metropolitan Area Job Level : Mid-senior Designation : Director of Business Development Latin America at Copeland
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Insights For Selling To Alberto

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alberto is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Alberto

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Alberto move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Alberto take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Alberto

Personality Compatibility


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