Alejandra De la Parra

Go-getter
DISC Type : d

Display and equipment manager at Mars

United States

Overview

Alejandra is the Display and Equipment Manager at Mars, leveraging a background in Industrial Design from UAQ. Her career has progressed from a Designer at Colgate Palmolive to key account and customer marketing management, where she has focused on expanding brands into the US market.

She is passionate about guiding the next generation of professionals, demonstrated by her delivering webinars to university students on navigating their early careers after graduation. Her interests include innovative companies such as Google and The Walt Disney Company.

Unique Fact: Alejandra gives back by sharing her professional experiences with students to help them transition from university to the "real world".

Personality Overview

Vision Oriented

Direct & Candid

Challenger

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Retail Brand Expansion
Helped launch the iconic Hispanic brand LUCAS into major US retailers like Target and focuses on new customer development for Mars.
Career Mentorship
Gives webinars to university students, sharing her experiences and offering guidance on how to navigate the post-graduation professional world.
In-Store Merchandising
As the Display and Equipment Manager with a degree in Industrial Design, she is focused on the physical presentation of products in retail environments.

Media Appearances

Alejandra has no verified media appearances

Work History

10-2024
Display and equipment manager at Mars
1-2022 - 10-2024
Key Account Manager New Business at Mars
11-2017 - 2-2022
Customer Marketing Manager at Mars
8-2012 - 1-2013
Designer at Colgate Palmolive

Education

2008 - 2012
Licenciado en Diseño Industrial from UAQ

More Information

Social Presence :

Prographics :

Exp : 8 Location : United States Job Level : Middle Designation : Display and equipment manager at Mars
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Insights For Selling To Alejandra

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alejandra is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Alejandra

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Alejandra move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Alejandra take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Alejandra

Personality Compatibility


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