Alejandra Dominguez in

Alejandra Dominguez

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Manager, Shopper Marketing Portfolio & Consumer Promotions at Danone
📍 Irvine, California, United States

Alejandra Dominguez is a passionate marketing manager at Danone with over eight years of CPG experience in brand strategy and consumer-centric marketing. An alumna of Universidad Iberoamericana, colleagues describe her as strategic, organized, and accountable, with a proven track record of driving sales and profitability for global brands.

Alejandra expresses great pride in working for a company with a strong commitment to sustainability and positive values. She is passionate about bringing health through food to as many people as possible and values a great work environment with opportunities for growth.

She has successfully led the development and execution of national consumer promotions for major brands like International Delight, Dunkin’ Creamers, and SToK Cold Brew.

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Experience
10 Years
Current Role
Manager, Shopper Marketing Portfolio & Consumer Promotions
Job Level
Middle
Location
Irvine, California, United States
Personality Overview

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Priorities

Topics Alejandra cares about

CPG Brand Strategy
Has over eight years of experience crafting brand strategy for global CPG companies like Danone and Nestlé, focusing on driving sales and brand equity.
Consumer Promotions
Her current role at Danone focuses on developing and executing national consumer promotions to unlock retail support and improve ROI for major brands.
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Career

Work history

1-2022
Manager, Shopper Marketing Portfolio & Consumer Promotions
Danone
10-2019 - 12-2021
Sr. Associate Brand Manager, Baby Meals at Gerber
Nestlé
1-2017 - 9-2019
Associate Brand Manager, Promotions & Renovation Lead for the CPW LATAM Regional Office
Nestlé
6-2015 - 12-2016
Marketing Intern, CPW (Cereal Partners Worldwide)
Nestlé
In the press

Media appearances

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Education
2012 - 2016
Marketing Bachelor Degree
Universidad Iberoamericana, Ciudad de México
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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