Alejandra Dominguez

Sharpshooter
DISC Type : DC

Manager, Shopper Marketing Portfolio & Consumer Promotions at Danone

Irvine, California, United States

Overview

Alejandra Dominguez is a passionate marketing manager at Danone with over eight years of CPG experience in brand strategy and consumer-centric marketing. An alumna of Universidad Iberoamericana, colleagues describe her as strategic, organized, and accountable, with a proven track record of driving sales and profitability for global brands.

Alejandra expresses great pride in working for a company with a strong commitment to sustainability and positive values. She is passionate about bringing health through food to as many people as possible and values a great work environment with opportunities for growth.

She has successfully led the development and execution of national consumer promotions for major brands like International Delight, Dunkin’ Creamers, and SToK Cold Brew.

Personality Overview

Rigorous & Demanding

Thorough Evaluator

ROI Driven

More than the product, they care about the impact of the product.  They prefer to be the ones controlling the conversation or defining the terms. They are not always relationship oriented.

Topics They Care About

CPG Brand Strategy
Has over eight years of experience crafting brand strategy for global CPG companies like Danone and Nestlé, focusing on driving sales and brand equity.
Consumer Promotions
Her current role at Danone focuses on developing and executing national consumer promotions to unlock retail support and improve ROI for major brands.
Brand Renovation
Has experience reinventing brands with purpose and led the renovation of the visual identity for Nestlé's Gerber puree portfolio.

Media Appearances

Alejandra has no verified media appearances

Work History

1-2022
Manager, Shopper Marketing Portfolio & Consumer Promotions at Danone
10-2019 - 12-2021
Sr. Associate Brand Manager, Baby Meals at Gerber at Nestlé
1-2017 - 9-2019
Associate Brand Manager, Promotions & Renovation Lead for the CPW LATAM Regional Office at Nestlé
6-2015 - 12-2016
Marketing Intern, CPW (Cereal Partners Worldwide) at Nestlé

Education

2012 - 2016
Marketing Bachelor Degree from Universidad Iberoamericana, Ciudad de México

More Information

Social Presence :

Prographics :

Exp : 10 Location : Irvine, California, United States Job Level : Middle Designation : Manager, Shopper Marketing Portfolio & Consumer Promotions at Danone
URL has been copied!

Insights For Selling To Alejandra

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alejandra is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Alejandra

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Alejandra move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Alejandra take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Alejandra

Personality Compatibility


Other Danone Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.