Alejandra Icaza

Questioner
DISC Type : c

Senior Executive Paid Social at WPP Media

Guadalajara, Jalisco, Mexico

Overview

Alejandra is a Digital Strategist specializing in transforming businesses through digital marketing. As a Senior Executive in Paid Social at WPP Media, she leverages extensive experience in the field, supported by an MBA from University Canada West and a degree from Escuela Bancaria y Comercial.

Outside of her direct role, she is deeply committed to continuous professional development, constantly updating her expertise in the ever-evolving digital landscape. She follows the strategies of major multinational corporations like Procter & Gamble and Deloitte, showing a keen interest in large-scale business operations.

She recently obtained media buying certifications from five major platforms: Snapchat, Reddit, Pinterest, TikTok, and LinkedIn.

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Paid Social Media
Her current role focuses on this area, and she holds recent media buying certifications from TikTok, Snapchat, Pinterest, and Reddit.
Digital Business Transformation
She states that her vocation is using digital marketing as a key tool to transform businesses and drive both corporate and human growth.
Continuous Learning
Demonstrates a strong commitment to staying current by recently earning at least five professional certifications from major digital advertising platforms.

Media Appearances

Alejandra has no verified media appearances

Work History

6-2025
Senior Executive Paid Social at WPP Media
Coordinador de marketing at Imar Sistemas
Digital Marketing Specialist at GSU
Ejecutivo Outbound Bilingüe at Scotiabank

Education

2015 - 2019
Licenciatura from Escuela Bancaria y Comercial
2019 - 2021
Master of Business Administration - MBA from University Canada West

More Information

Social Presence :

Prographics :

Exp : 1 Location : Guadalajara, Jalisco, Mexico Job Level : Junior Designation : Senior Executive Paid Social at WPP Media
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Insights For Selling To Alejandra

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alejandra is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Alejandra

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Alejandra move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Alejandra take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Alejandra

Personality Compatibility


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