Alejandra Sarasty in

Alejandra Sarasty

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Directora Comercial y Marketing at Maheso
📍 Barcelona, Catalonia, Spain

Alejandra Sarasty is the Commercial and Marketing Director at Maheso, with 24 years of experience leading global business expansion in the consumer goods, Foodservice, and B2B sectors. Her expertise lies in positioning brands across more than 24 international markets, particularly in the US, Spain, and Latin America. She holds an Executive MBA from Westfield Business School.

She is passionate about the human side of business, reflecting on the importance of work-life balance and human-centric leadership. Alejandra actively champions female empowerment, participating in initiatives aimed at connecting and inspiring women in the consumer goods industry.

She has been attending the Anuga food fair, a major industry event, for at least 24 years, marking a long and passionate career.

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Experience
24 Years
Current Role
Directora Comercial y Marketing
Location
Barcelona, Catalonia, Spain
Personality Overview

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Communication Style
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Priorities

Topics Alejandra cares about

Global Expansion
Her career is defined by leading internationalization strategies and successfully launching brands in over two dozen markets across the Americas and Europe.
Sustainable Business
She emphasizes developing sustainable global brands and integrating ESG principles as a core component of her business leadership and strategy.
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Career

Work history

7-2025
Directora Comercial y Marketing
Maheso
10-2016 - 5-2024
Chief Global B2B Officer
Compañía Nacional de Chocolates S.A.S
9-2012 - 10-2016
Gerente de Negocios Internacionales
Compañía Nacional de Chocolates S.A.S
8-2009 - 9-2012
Gerente USA y Latam
Transgourmet Ibérica
9-2008 - 7-2009
Directora Internacional
Candies Supplier
In the press

Media appearances

Alejandra Sarasty nueva directora comercial de Maheso | Inforetail. Featured in Inforetail
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Education
9-2022 - 11-2022
Executive Education
Esade
2014 - 2015
Executive MBA
Westfield Business School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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