Alejandra Sarasty

Judge
DISC Type : Dc

Directora Comercial y Marketing at Maheso

Barcelona, Catalonia, Spain

Overview

Alejandra Sarasty is the Commercial and Marketing Director at Maheso, with 24 years of experience leading global business expansion in the consumer goods, Foodservice, and B2B sectors. Her expertise lies in positioning brands across more than 24 international markets, particularly in the US, Spain, and Latin America. She holds an Executive MBA from Westfield Business School.

She is passionate about the human side of business, reflecting on the importance of work-life balance and human-centric leadership. Alejandra actively champions female empowerment, participating in initiatives aimed at connecting and inspiring women in the consumer goods industry.

She has been attending the Anuga food fair, a major industry event, for at least 24 years, marking a long and passionate career.

Personality Overview

Fast But Wary

Features Driven

Quality Focused

They are not always relationship oriented.  They prefer to be the ones controlling the conversation or defining the terms. More than the product, they care about the impact of the product.

Topics They Care About

Global Expansion
Her career is defined by leading internationalization strategies and successfully launching brands in over two dozen markets across the Americas and Europe.
Sustainable Business
She emphasizes developing sustainable global brands and integrating ESG principles as a core component of her business leadership and strategy.
Women in Leadership
Actively supports and participates in initiatives like 'I'm women. Consumer goods' to connect, inspire, and promote female leadership within her industry.

Media Appearances

Alejandra Sarasty nueva directora comercial de Maheso | Inforetail. Featured in Inforetail

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Work History

7-2025
Directora Comercial y Marketing at Maheso
10-2016 - 5-2024
Chief Global B2B Officer at Compañía Nacional de Chocolates S.A.S
9-2012 - 10-2016
Gerente de Negocios Internacionales at Compañía Nacional de Chocolates S.A.S
8-2009 - 9-2012
Gerente USA y Latam at Transgourmet Ibérica
9-2008 - 7-2009
Directora Internacional at Candies Supplier

Education

9-2022 - 11-2022
Executive Education from Esade
2014 - 2015
Executive MBA from Westfield Business School

More Information

Social Presence :

Prographics :

Exp : 24 Location : Barcelona, Catalonia, Spain Job Level : N/A Designation : Directora Comercial y Marketing at Maheso
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Insights For Selling To Alejandra

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alejandra is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Alejandra

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Alejandra move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Alejandra take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Alejandra

Personality Compatibility


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