Alejandra Sarasty in

Alejandra Sarasty

Judge · DISC type Dc
Directora Comercial y Marketing at Maheso
📍 Barcelona, Catalonia, Spain

Alejandra Sarasty is the Commercial and Marketing Director at Maheso, with 24 years of experience leading global business expansion in the consumer goods, Foodservice, and B2B sectors. Her expertise lies in positioning brands across more than 24 international markets, particularly in the US, Spain, and Latin America. She holds an Executive MBA from Westfield Business School.

She is passionate about the human side of business, reflecting on the importance of work-life balance and human-centric leadership. Alejandra actively champions female empowerment, participating in initiatives aimed at connecting and inspiring women in the consumer goods industry.

She has been attending the Anuga food fair, a major industry event, for at least 24 years, marking a long and passionate career.

Read the full overview →
Experience
24 Years
Current Role
Directora Comercial y Marketing
Location
Barcelona, Catalonia, Spain
Personality Overview

How Alejandra shows up

Fast But Wary
Features Driven
Quality Focused

They are not always relationship oriented. They prefer to be the ones controlling the conversation or defining the terms. More than the product, they care about the impact of the product.

Priorities

Topics Alejandra cares about

Global Expansion
Her career is defined by leading internationalization strategies and successfully launching brands in over two dozen markets across the Americas and Europe.
Sustainable Business
She emphasizes developing sustainable global brands and integrating ESG principles as a core component of her business leadership and strategy.
+4 more topics Login to view topics
Career

Work history

7-2025
Directora Comercial y Marketing
Maheso
10-2016 - 5-2024
Chief Global B2B Officer
Compañía Nacional de Chocolates S.A.S
9-2012 - 10-2016
Gerente de Negocios Internacionales
Compañía Nacional de Chocolates S.A.S
8-2009 - 9-2012
Gerente USA y Latam
Transgourmet Ibérica
9-2008 - 7-2009
Directora Internacional
Candies Supplier
In the press

Media appearances

Alejandra Sarasty nueva directora comercial de Maheso | Inforetail. Featured in Inforetail
See now
Education
9-2022 - 11-2022
Executive Education
Esade
2014 - 2015
Executive MBA
Westfield Business School
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Alejandra. Free, 10 seconds.