Alejandro Muzquiz Diaz serves as the National Commercial Director at Afore SURA, where he leads the national sales team. His focus is on achieving savings and insurance goals by ensuring his advisors provide high-quality, comprehensive advice to clients. He holds a degree from IPADE Business School.
He has a versatile background within SURA, having previously held the position of Director of Operations and Customer Service. This gives him a unique perspective on the entire client lifecycle, from service and operations to sales and business development.
His career demonstrates a deep expertise in both client-facing and operational leadership within the financial services and pension fund industry.