Alessandra Canavesi

Researcher
DISC Type : Cs

Head of Marketing and Customer Experience Alts at AXA Investment Managers

United Kingdom

Overview

Alessandra Canavesi is a strategic marketing leader at AXA Investment Managers with over 15 years of experience in global financial services. A graduate of Università degli Studi di Milano, she is responsible for the global marketing and customer experience strategy for alternatives. Colleagues describe her as having strategic vision and being highly organised.

Alessandra is passionate about the real estate industry and is an active member of the ULI Europe NEXT Executive Committee, which fosters collaboration among professionals. She is also a board member of Business Club Italia, a London-based network for Italian professionals, and a qualified Italian journalist since 2004.

Unique fact: Alessandra is fluent in Italian and English, and is currently studying French.

Personality Overview

Perfectionist

ROI Seeker

Process Focused

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Omnichannel Marketing
Spoke on the "Defining Omnichannel for Your Brand" panel at the DMWF Global conference, demonstrating her expertise in creating unified customer experiences across multiple channels.
Real Estate Innovation
As a member of the ULI Europe NEXT Executive Committee, she actively works to drive innovation and leadership within the real estate sector.
Authentic Leadership
Emphasizes the importance of authenticity and empathy in leadership, particularly when managing multicultural teams and communicating complex topics like ESG and sustainability.

Media Appearances

Alessandra has no verified media appearances

Work History

6-2016
Head of Marketing and Customer Experience Alts at AXA Investment Managers
2-2015 - 5-2016
Global Head of Marketing - interim at LaSalle Investment Management
8-2014 - 1-2015
Senior Marketing and Events Manager - Southern Europe - contract role at M&G
11-2013 - 6-2014
Marketing Manager at Investec Private Bank
11-2010 - 11-2013
Marketing & Sponsorship Manager at HSBC

Education

High School Diploma from Liceo Classico Paolo Sarpi
Bachelor and Masters Degree from Università degli Studi di Milano

More Information

Social Presence :

Prographics :

Exp : 17 Location : United Kingdom Job Level : Mid-senior Designation : Head of Marketing and Customer Experience Alts at AXA Investment Managers
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Insights For Selling To Alessandra

During A Call Or A Meeting

DO's

  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alessandra is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Alessandra

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Alessandra move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Alessandra take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Alessandra

Personality Compatibility


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