Alessandra Ferrari Ellis

Observer
DISC Type : ic

Head of Design at FlatPlan

London, England, United Kingdom

Overview

Alessandra is the Head of Design at FlatPlan, bringing over 12 years of experience from in-house, agency, and freelance roles. She specializes in creating compelling brand identities and websites for a diverse range of clients, from fintech startups like Penfold to global brands.

Her creative ability is uniquely built on her background in Design, Sociology, and UX, giving her a deep understanding of what motivates people and informs her user-centric design approach.

She has been described by a co-founder as versatile and having a huge impact, completely transforming a brand and taking it "leaps and bounds" ahead.

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Brand Transformation
Her work is focused on helping organizations find a clear direction and elevating brands, as demonstrated in her role transforming the Penfold brand identity.
Sociology in Design
She states on her professional site that her background in Sociology and UX informs her creative ability by helping her understand "what makes people tick. "
Fintech Branding
Spent over a year as the Brand Design Lead for Penfold, an innovative fintech startup, helping their brand stand out in a competitive market.

Media Appearances

Alessandra has no verified media appearances

Work History

1-2025
Head of Design at FlatPlan
1-2017
Designer & Art Director at Alessandra Ellis Studio
7-2022 - 10-2023
Brand Design Lead at Penfold
11-2017 - 4-2022
Visual / UX Designer at Forward Action
8-2018 - 10-2020
Design Lead at LYS Technologies

Education

2010 - 2010
Diploma from University of the Arts London
2015 - 2016
UX Design from General Assembly

More Information

Social Presence :

Prographics :

Exp : 5 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Design at FlatPlan
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Insights For Selling To Alessandra

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Help them realize that there is no personal risk in making this decision
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alessandra is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Alessandra

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Alessandra move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Alessandra take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Alessandra

Personality Compatibility


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